Shanghai Changning's "Hundred Counties, Hundred Products" Flagship Store Reopens, Creating New Landmark for Yunnan Coffee

Deep News01-21

Shanghai is transitioning from "phased assistance" to "sustainable co-prosperity" in promoting counterpart collaboration. On January 21st, the event "'Ning' Gathers Mountains and Seas, Together Towards a New Era—The 2026 Hundred Counties Hundred Products Changning Flagship Store Renewal Ceremony and New Year Market Fair" was held at the Chuangyi SPACE Hongji Plaza, No. 1107 Yuyuan Road, Changning District. The event site hosted the signing ceremony for the annual procurement plan, and simultaneously, the revitalized Hundred Counties Hundred Products Changning flagship store officially opened for business. Inside the Hundred Counties Hundred Products Changning flagship store, leveraging Yuyuan Road's rich coffee culture, the store focuses on creating a "Yunnan Coffee Experience Zone," featuring carefully selected premium estate beans, with the ambition of becoming a new landmark for the neighborhood's coffee culture. During the trial operation period, the store's average daily foot traffic has already exceeded 300 people. Differing from traditional exhibitions and sales, the "Mountains and Seas Market" held concurrently outside the store constructs a comprehensive consumption assistance scenario integrating "official displays, market entities, brand experiences, and cultural interaction." Starting January 21st, Changning District innovatively launched the "Mountains and Seas Trail Hunt" consumption stamp collection activity. Residents can collect special stamps at designated locations and ultimately exchange them for limited-edition assistance gifts. This initiative extends the activity's influence from a single focal point to a broader, district-wide reach. This event was organized by the Shanghai Vegetable (Group) Co., Ltd. (Shanghai Consumption Assistance Work Platform) and the Changning District People's Government Cooperation and Exchange Office, and undertaken by the Shanghai Hundred Counties Hundred Products Flagship Store Changning Branch.

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