Microsoft says LinkedIn topped $3 billion in ad revenue in the last year, outpacing Snap and Pinterest

CNBC2021-04-28

KEY POINTS Microsoft said Tuesday that LinkedIn Marketing Solutions has brought in more than $3 billion in revenue in the past 12 months. The Marketing Solutions unit’s clients included brands like ...

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Comments

Alfred1007
2021-04-28
Alfred1007
Which means it still have room to improve[齜牙] [齜牙] !
nicoco
2021-04-28
nicoco
like
ShuJie
2021-04-28
ShuJie
LinkedIn is good!
- ShuJie:
  ?
- HMian:
  Same thought
- dent:
  Agreed!
Barbarazhao
2021-04-28
Barbarazhao
Wow…

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On Microsoft’s earnings call for its fiscal second quarter (ended March 31), Microsoft CEO Satya Nadella said the unit’s revenue was up over 60% year-over-year. Last quarter, the company said growth in the unit was 53%.\nBy way of comparison, Snap has generated roughly $2.8 billion in revenue over the same time period, while Pinterest, which also reported quarterly earnings on Tuesday, has seen revenue of $1.9 billion.\nLinkedIn’s ads business has offerings like sponsored content appearing in its feed, sponsored messages, and other ads that might drive LinkedIn users to register for an event or set up a demo. Clients included brands like American Express,Adobe and Chaseas of last month, LinkedIn said in March.\nLinkedIn has tried to position itself as a better place for business-related ads than competitors like TikTok or Facebook’s Instagram. In March, itlaunched a campaignto try to convince advertisers they can reach business professionals on LinkedIn when they’re in a “ready-to-do-business mindset.” It’s part of alarger brand platform launched by LinkedIn Marketing Solutions in June that includes the motto: “Do business where business is done.”\nLinkedIn also likely got a boost last year when a slew of advertisers paused their placements on Facebook starting in the summer and tried out other other channels.\neMarketer forecasts that LinkedIn will command 1.4% of U.S. digital ad revenue share in 2021, just slightly up the 1.2% it held in 2019, but well shy of Facebook’s 25.4%,Google’s 28.7% and Amazon’s 10.7%.\nOverall, though, LinkedIn’s advertising business is still a tiny portion of Microsoft’s total revenue, which was $41.7 billion in the quarter ended March 31 alone.","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":100342466,"gmtCreate":1619584518655,"gmtModify":1704726361497,"author":{"id":"3570656625926041","authorId":"3570656625926041","name":"Alfred1007","avatar":"https://static.tigerbbs.com/81d8406380cbc0525927f00a9510f2fa","vip":1,"hat":"https://static.tigerbbs.com/4c5ceab71416b120bab4604c0754b52a","crmLevel":2,"crmLevelSwitch":0,"idStr":"3570656625926041","authorIdStr":"3570656625926041"},"htmlText":"Which means it still have room to improve[齜牙]&nbsp;[齜牙]&nbsp;!","listText":"Which means it still have room to improve[齜牙]&nbsp;[齜牙]&nbsp;!","text":"Which means it still have room to improve[齜牙] [齜牙] !","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/100342466","repostId":1139832614,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":100934274,"gmtCreate":1619573458898,"gmtModify":1704726145282,"author":{"id":"3579903850271065","authorId":"3579903850271065","name":"nicoco","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3579903850271065","authorIdStr":"3579903850271065"},"htmlText":"like","listText":"like","text":"like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/100934274","repostId":1139832614,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":100938181,"gmtCreate":1619573283543,"gmtModify":1704726139586,"author":{"id":"3580280937765956","authorId":"3580280937765956","name":"ShuJie","avatar":"https://static.tigerbbs.com/fab78f17f563d835249358a8d127785c","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3580280937765956","authorIdStr":"3580280937765956"},"htmlText":"LinkedIn is good!","listText":"LinkedIn is good!","text":"LinkedIn is good!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":3,"repostSize":0,"link":"https://ttm.financial/post/100938181","repostId":1139832614,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4162058,"gmtCreate":1619620455086,"gmtModify":1680786042073,"authorId":3580280937765956,"author":{"id":3580280937765956,"idStr":"3580280937765956","authorId":3580280937765956,"name":"ShuJie","avatar":"https://static.tigerbbs.com/fab78f17f563d835249358a8d127785c","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":100938181,"type":1,"supId":4155864,"prevId":0,"content":"?","text":"?","html":"?"},{"id":4155864,"gmtCreate":1619573655679,"gmtModify":1680785942341,"authorId":3577877222927887,"author":{"id":3577877222927887,"idStr":"3577877222927887","authorId":3577877222927887,"name":"HMian","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":4,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":100938181,"type":1,"supId":0,"prevId":0,"content":"Same thought","text":"Same thought","html":"Same thought"},{"id":4155944,"gmtCreate":1619574060159,"gmtModify":1680785940472,"authorId":3574392084255465,"author":{"id":3574392084255465,"idStr":"3574392084255465","authorId":3574392084255465,"name":"dent","avatar":"https://static.tigerbbs.com/e54b2a08f8905d05e3d00b78582bf531","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":100938181,"type":1,"supId":0,"prevId":0,"content":"Agreed!","text":"Agreed!","html":"Agreed!"}],"langContent":"EN"},{"id":100992240,"gmtCreate":1619572872280,"gmtModify":1704726131121,"author":{"id":"3576888762442253","authorId":"3576888762442253","name":"Barbarazhao","avatar":"https://static.tigerbbs.com/40f6fdeabe0e8cac300f1fd2a17eb3ac","vip":1,"crmLevel":8,"crmLevelSwitch":1,"idStr":"3576888762442253","authorIdStr":"3576888762442253"},"htmlText":"Wow…","listText":"Wow…","text":"Wow…","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/100992240","repostId":1139832614,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":20,"commentSize":4,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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