Integrating sports, concerts, and tourism to fuel cultural and tourism development. On October 17, the 100th concert in Huajian Sports Group's effort to help Taiyuan build a "City of Music Fans" was staged with great enthusiasm at the Red Lantern Stadium of Shanxi Sports Center. As the core venue for large-scale concerts in Shanxi Province, Shanxi Sports Center continues to witness one high-quality performance after another igniting the city's passion. From a competition main venue to a performance highland, from post-event use to regular operation, the "Red Lantern" is becoming a new landmark for Taiyuan's sports and cultural consumption, and also a vivid microcosm of Shanxi's state-owned sports venues revitalizing idle resources and serving the people's need for a better life.
Shanxi Sports Center's "Red Lantern" Stadium
Shanxi Sports Center is located in Jinyuan District, Taiyuan, with a total area of 1,238 mu and a building area of nearly 400,000 square meters. The park consists of "one field, six halls, and two supporting facilities," and has the capacity to host comprehensive national sports events and international individual competitions. As the main building of the park, the "Red Lantern" Stadium is designed around the concepts of "the shape of a big drum, the structure of a lantern, and the decoration of paper-cutting." It has 60,000 spectator seats and is the largest stadium in Shanxi Province. In recent years, Huajian Sports Group has adhered to market-oriented and professional operations, promoting the "Red Lantern" Stadium and Fenjiu Gymnasium to host high-quality performance activities, forming a new pattern of coordinated development among sports events, large-scale concerts, cultural markets, and national fitness.
A hundred concerts: heavy numbers and a clear development track
One hundred concerts is a set of weighty figures, and even more so a clear development track. In 2023, Shanxi Sports Center hosted 9 large-scale concerts; in 2024, 30; in 2025, 26; and in 2026, 35, reaching a cumulative total of 100 over four years. Performances by Jay Chou, Angela Chang, Jason Zhang, Phoenix Legend, Zhou Shen, Silence Wang, Dao Lang, and others landed one after another, making "travel to a city for a performance" a reason for more and more music fans to head to Taiyuan. Among them, during the Dao Lang concert held at the Shanxi Sports Center park, it attracted a total of 114,900 passenger visits, with out-of-province audiences accounting for 21.2% and audiences from outside Taiyuan accounting for 48.2%, fully demonstrating its strong appeal in radiating across the province and attracting music fans nationwide.
Turning traffic into staying power tests the warmth of venue services
Whether traffic can be converted into retention tests the warmth of venue services. Huajian Sports Group coordinated with relevant departments to improve viewing services, setting up parent waiting areas, free drinking water points, emergency service points, and full 5G signal coverage inside and outside the venue, while optimizing transportation connections and on-site order guarantees. During the concert period and the three days before and after, music fans could ride Taiyuan buses for free with their tickets, subway operations were extended, shuttle lines were opened, and cultural and museum venues such as Jinci Museum, Tianlongshan Grottoes, and Shanxi Museum were simultaneously opened to music fans. Smart upgrades to the venue were promoted, and a smart navigation mini-program for the park was launched to provide audiences with convenient smart services such as venue point inquiries and indoor navigation. From "leave right after watching" to "stay one more night," and from "single viewing" to "cultural tourism experience," Shanxi Sports Center is becoming an important space connecting music, the city, and consumption.
Huajian Sports' Shanxi Sports Center helps Taiyuan build the 100th concert of the "City of Music Fans"
A hundred concerts is not the end, but a new starting point. On October 17, the 100th "Sound Wave Peak Super Concert" of the "City of Music Fans" was held at the Shanxi Sports Center Stadium. A drone performance segment was set up on site, lighting up the night sky with light and shadow to heighten the enthusiastic atmosphere of the 100th milestone night.
Hundredth concert lottery event
Before the performance began, 17 lucky audience members were drawn on site and given exclusive fan appreciation gift packages, including 1 annual pass for all concerts at the Red Lantern Stadium of Shanxi Sports Center in 2027, as well as free accommodation on the concert day plus the previous day or the next day at Shanxi International Sports Exchange Center · Manlan Hotel (Red Lantern Stadium branch), along with supporting dining and other benefits, repaying music fans with full sincerity. Looking to the future, Shanxi Sports Center will continue to polish the "Red Lantern" brand, fully revitalize large sports venues, focus on its main business, continuously improve venue quality, and professionally host high-quality events that the public enjoys. It will strive to explore integrated "sports+" development, continue to do a good job in "sports + concerts," continuously introduce high-quality cultural and sports activities, and improve smart venues, public services, and commercial supporting facilities, so that the "Red Lantern" truly becomes an important window for displaying Taiyuan's city image, an important carrier for meeting the people's spiritual and cultural needs, and a dynamic engine for promoting the integrated development of culture, sports, and tourism in Shanxi.
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