Giants Vie for AI Health Market! Samsung Launches AI Health Assistant, Competing Head-On with Apple and Google

Bellwether Stocks Movement07-22

According to Zhitong Caijing APP, Samsung Electronics has introduced a new artificial intelligence (AI) assistant that can serve as a virtual health manager. As more tech companies are leveraging chatbots to provide users with personalized health analysis, Samsung has officially entered this arena.

Samsung stated on Tuesday that its Samsung Health Assistant can extract data from users' Galaxy smartphones, smartwatches, or smart rings. The company also announced a series of other upcoming features for its health platform, focusing on health metrics such as heart rate.

These updates will be rolled out in beta version next month, with users required to opt in. This move marks Samsung's official entry into the increasingly competitive AI health sector: screenless fitness band manufacturer Whoop Inc. has integrated an AI coach feature on its platform, Google's new Fitbit Air also offers similar functionality; leading smart band brand Ora Health Oy has launched a comparable service, and Apple is developing a similar product.

Hon Pak, Senior Vice President of Digital Health at Samsung, stated that Samsung's solution has a differentiated advantage because these health features can deeply integrate with the broader Samsung ecosystem. The new assistant is equipped with Samsung's personalized data engine, capable of reading information such as schedules and travel plans within devices to tailor exclusive health advice.

Pak said: "By leveraging data collected from various connected devices and user status information, we can ultimately deliver interaction services that better fit the user's current context."

Like other fitness device products and tools, Samsung's new AI assistant will not diagnose diseases, provide medical advice, or develop treatment plans. "Currently, we are implementing safeguards for these features," Pak stated.

Samsung is also collaborating with medical institutions including the National Institutes of Health, the Centers for Disease Control and Prevention, and the Massachusetts Institute of Technology to reduce the risk of AI providing incorrect answers and ensure responses are based on medical research. Pak added that these features are protected by privacy and security measures at the software, hardware, and chip levels.

Reportedly, Samsung is also building a platform for patients and doctors to share data, expected to launch as early as the end of 2026. Pak noted that these new health features and platforms are part of the company's so-called "last mile" strategy—a strategy that not only screens for health risks in advance but also ensures patients can more easily adhere to treatment plans prescribed by doctors.

Samsung envisions the platform as follows: after patients leave the clinic, doctors can continuously access data from their wearable devices, tracking changes in various health indicators such as blood pressure over time, thereby gaining a better understanding of the patient's health between visits. The platform's technology is based on the startup Xealth, acquired by Samsung in 2025. Xealth focuses on helping doctors and hospitals connect wearable device data.

Pak said: "Many patients, after seeing a doctor, often forget the health action recommendations given. We are developing features to transform these medical instructions into personalized actionable tasks with automated reminders, truly implementing health interventions."

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