Belle Group's Sheng Fang: AI is Not the Strategy Itself, But a Key Tool Supporting Business Development

Deep News12-09

From December 5th to 7th, the "2025 (23rd) China Entrepreneur Influential Entrepreneurs Annual Conference" (formerly known as the China Enterprise Leaders Summit) was held in Beijing, themed "Emergence·Infinite—Co-creating New Forms of Intelligent Business." Sheng Fang, Chairman and CEO of Belle Fashion Group, attended and delivered a speech.

Sheng Fang emphasized that AI is not the strategy itself but a crucial component of the technological tools that support the strategy. The core strategy remains rooted in the company's business development.

He explained that Belle Group adopted a phased approach to AI implementation—starting with small-scale trials, followed by medium-scale tests, and then full-scale promotion. By closely collaborating with partners and creating successful pilot projects, the company ensured smooth adoption with minimal resistance.

Additionally, Sheng Fang highlighted the benefits of co-creating customized AI solutions with specialized firms, which have significantly enhanced the company's digital governance capabilities.

The conference underscored the growing role of AI as an enabler rather than a standalone strategy in modern business transformation.

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