A recent viral video has sparked widespread discussion after a traveler shared an embarrassing experience with disposable underwear from MINISO. In the clip posted on August 8, the woman recounted that during a business trip, a colleague asked why a white piece of cloth was under her foot. Upon checking, she realized it was the elastic waistband of her disposable underwear, which had detached completely, leaving her in an awkward situation. Afterward, she opened another pair from the same package, only to find the waistband and main fabric nearly separating after just 30 minutes of wear. The video has garnered over 310,000 likes and been shared more than 1.04 million times, igniting significant public debate.
In response, MINISO stated, "We have noted the consumer's feedback regarding the wearing experience of our disposable underwear and sincerely apologize for any embarrassment or inconvenience caused. Our brand has initiated an urgent internal investigation to verify the product's condition and identify the root cause of the issue. We will promptly update consumers on the progress of our handling. We always prioritize product quality and user experience, and we appreciate everyone's oversight and reminders."
This is not the first time MINISO's disposable underwear has faced quality concerns. In February 2025, a consumer posted on social media claiming that an unopened package of disposable underwear from MINISO contained visible stains. The post included images of the packaging process, raising doubts about whether the production facility met basic hygiene standards. At that time, MINISO responded, "After receiving the consumer's feedback, we took the matter very seriously and immediately removed the same batch of products from shelves, suspended orders with that manufacturer, and commissioned three independent third-party agencies to conduct re-inspections of the same batch. We have also conducted a comprehensive review of the product supply chain. Ensuring consumer safety is our corporate responsibility. We deeply apologize for this situation and offer our sincere regrets. We will conduct a full review, optimize production processes, and ensure quality control is implemented in every detail to guarantee quality assurance."
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