CHABAIDAO's Compensation Strategy: R&D Director Outearns Chairman Despite Pay Cut

Deep News05-16

CHABAIDAO recently released its 2025 annual report, showing growth in both revenue and profit, while management compensation saw a decline. According to the financial data, the total remuneration for CHABAIDAO's directors and supervisors in 2025 was 11.456 million yuan, a reduction of over 5 million yuan compared to 16.536 million yuan in 2024. Among them, R&D Director Zhu Mingxing received the highest pay.

Notably, Zhu Mingxing, the R&D Director, graduated from Hubei Enshi Vocational and Technical College at the age of 17, majoring in accounting, which does not appear to be directly related to his current field. His compensation for 2025 was reduced from 4.427 million yuan in the same period last year to 4.274 million yuan, a decrease of 153,000 yuan. However, he remains the only director or supervisor with compensation exceeding 4 million yuan, making him the highest-paid individual. His pay is higher than that of General Manager Wang Hongxue, who received 1.38 million yuan, and even surpasses that of the company's founder and Chairman, Wang Xiaokun, who received 2.614 million yuan in 2025.

Despite the reduction in management compensation, CHABAIDAO's performance in 2025 was relatively strong. During the reporting period, the company's total annual revenue reached 5.395 billion yuan, a 9.7% increase from 4.918 billion yuan in the same period last year. Furthermore, CHABAIDAO's net profit attributable to the parent company surged by 70.46% from 472 million yuan in 2024 to 805 million yuan, reversing the previous year's decline in both profit and revenue.

However, this performance growth is relative to 2024. Looking back further, CHABAIDAO achieved revenue of 5.704 billion yuan and a net profit of 1.139 billion yuan in 2023, indicating that the 2025 performance has not yet returned to its peak level.

Additionally, as of the end of 2025, the number of CHABAIDAO stores increased from 8,395 in the same period last year to 8,621. Among these, 1,159 new franchise stores were added, but 933 franchise stores were terminated during the same period, resulting in a closure rate of 10.84%.

Following a period of rapid expansion, the new tea beverage industry has shifted from prioritizing scale to emphasizing both scale and quality. As a leader in the industry, CHABAIDAO has already secured a certain advantageous position.

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