The "Her Power" public welfare project by MINISO Group Holding Limited (MNSO) has launched a new initiative, partnering with the 11th batch of Shanghai's aid-Tibet team—the Shanghai Education Talent "Group-style" Aid-Tibet Work Team. This collaborative effort also involves brands such as Yonghui Superstores, WOW COLOUR, Hemaiheda, and Turtle Papa, bringing the program to Shigatse City in Tibet.
The total value of materials donated through this charitable activity is close to 2 million yuan. This iteration of the "Her Power" project employs a government-enterprise cooperation model, working with the Shanghai education aid team to combine strengths and overcome the limitations of single-source charitable support, thereby precisely addressing the actual needs of students at the Shanghai Experimental School in Shigatse.
Centered on the core concept of "Happy Philanthropy," the activity aims to deliver both knowledge and heartwarming supplies to the children at the school. Since its inception in 2021, the "Her Power" project has reached six provinces and regions: Henan, Sichuan, Gansu, Qinghai, Guizhou, and Tibet.
Focusing on the healthy development of girls in remote areas, the initiative has expanded the scope and depth of its outreach—progressing from material assistance and knowledge dissemination to psychological care and guidance—comprehensively safeguarding the physical and mental well-being of young women.
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