China Life Reports Strong Multi-Channel Growth Under Diversified Strategy

At today's 2026 interim results briefing held on August 28, China Life Insurance Company Limited President Li Mingguang highlighted the company's notable progress in its multi-channel operating model. Li stated that the core of this strategy relies on the individual insurance channel as a stabilizing foundation, while bancassurance, group insurance, and other channels flourish simultaneously. The primary goal is to reinforce professional capabilities across each channel, foster coordinated development, and deliver seamless multi-scenario services.

According to Li, this approach enables precise customer reach, complementary product offerings, integrated service delivery, and shared value creation, all designed to match and satisfy the diverse insurance protection needs of clients. Since the beginning of this year, the company's omnichannel strategy has achieved significant results across all fronts.

The individual insurance channel continues to provide clients with personalized, high-quality service while accelerating the transformation toward a more professional, specialized, and younger sales force. This has resulted in stable headcount support and a notable increase in per-capita productivity. The bancassurance channel has accelerated its development toward value-driven, professional, and shared banking partnerships, achieving its best-ever performance for the period. Premium payment growth has significantly outpaced the broader market, with both scale and value expanding rapidly.

The group insurance channel has enhanced its capabilities in customized and combined risk solutions, maintaining a leading market position in short-term insurance while steadily improving operational efficiency. Additionally, China Life Insurance Company Limited has deepened its involvement in building a multi-tiered social security system, with policy-based health insurance premiums reaching a new historical high.

On the internet channel, the company is actively exploring a digital insurance business model with distinct China Life characteristics, achieving substantial growth in both the number of policyholders and new policy counts within its self-operated business segment.