Stock Track | POP MART Soars 5.09% Intraday on Positive Citigroup Survey and Bullish Research Report

Stock Track01-28

POP MART's stock price surged 5.09% during intraday trading on Wednesday, following the release of an optimistic research report and consumer survey data from Citigroup.

The movement comes after Citigroup published a "Buy" rating for POP MART with a target price of HK$415, citing expectations for sustainable growth through 2026 driven by IP diversification and product innovation. The bank's global consumer survey revealed strong fundamental metrics, including that 76% of respondents made their first POP MART purchase within the past year, with 45% being new customers from the last three months alone.

Furthermore, the survey indicated high customer loyalty, with 87% of respondents likely to make another purchase within the next three months, and that secondary market activity accounts for only 9% of consumption, alleviating previous market concerns. The data suggests POP MART's customer base is expanding rapidly and its IP appeal is more diversified than previously thought, supporting the analyst's positive outlook.

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