As the year draws to a close, the capital welcomes a grand event where the flavors of longevity bloom in splendor. From December 11 to 14, Rugao City organized three specialty agricultural enterprises to participate in the Beijing-Tianjin-Hebei Hot Pot Ingredients Selection Fair and successfully hosted the promotional event titled "Rugao’s Flavors, Fragrance Spreads in the Capital—Sharing Hometown Dishes, Strengthening Hometown Ties." This initiative effectively established a bridge of production and sales cooperation between Rugao and the Beijing market, allowing the ecological delicacies from the "Land of Longevity" to captivate the capital.
At the exhibition, Rugao’s signature products took center stage, including the Heitacai (black cabbage) series, "Ziyun" selenium-enriched rice, and crab roe fish ball hot pot delicacies. These agricultural products, embodying Rugao’s ecological advantages and artisanal craftsmanship, attracted numerous attendees with their distinct regional characteristics and premium quality. Visitors stopped to inquire, taste, and negotiate, fully showcasing the vibrancy of Rugao’s specialty agricultural sector.
The promotion segment was met with enthusiastic participation, bringing together guests from various sectors to discuss business opportunities. Two documentaries, *Footsteps of Revitalization* and *Rugao Heitacai*, comprehensively highlighted the ecological strengths, industrial foundation, and developmental potential of the "Land of Longevity." Chen Shen, a member of the Rugao Agriculture and Rural Affairs Bureau, systematically introduced Rugao’s specialty agricultural products, detailing the development and core advantages of five key industries, including high-quality rice and premium livestock.
The three participating enterprises focused on their flagship products—Rugao Heitacai, "Ziyun" selenium-enriched rice, and Baipu crab roe fish balls—elaborating on their unique features and industrial strengths. During the interactive exchange, attendees shared insights on market positioning, channel expansion, and brand promotion for Rugao’s agricultural products in Beijing. They highly praised the ecological integrity, superior quality, and cultural appeal of Rugao’s offerings, unanimously agreeing that they align perfectly with Beijing’s demand for high-quality, healthy food, presenting vast cooperation potential.
Cui Jin, Director of the Rugao Agriculture and Rural Affairs Bureau, emphasized that this promotional effort in Beijing is a crucial step for Rugao to actively engage with the capital’s high-standard market and serve its high-quality lifestyle needs. Looking ahead to the "15th Five-Year Plan," Rugao will anchor its goals in agricultural and rural modernization, focusing on "new agricultural productivity, longevity brand influence, and rural operational value enhancement" as core pathways. The city will continue to strengthen its industrial foundation, polish its longevity brand, and uphold strict quality standards to bring more premium agricultural products to the Beijing-Tianjin-Hebei market, transforming ecological advantages into developmental strengths.
With the wind of progress at their backs and the weight of responsibility on their shoulders, Rugao will seize this promotional opportunity to deepen production and sales collaboration with the Beijing-Tianjin-Hebei region. The city aims to expand its presence in the regional market, introducing more of its ecological and high-quality agricultural products into mainstream consumption scenarios. By converting ecological strengths into developmental victories, Rugao will write a new chapter of mutual success in agricultural and rural modernization, marked by Rugao-Beijing cooperation and win-win production-sales outcomes.
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