Reports have emerged regarding the departure of the chief executive of the ANTA brand, with the group's co-chief executive officer stepping in to assume the role on an interim basis.
The company has officially addressed these reports. ANTA SPORTS stated that, to further advance the brand's transformation, upgrade, and business growth, the group's executive director and co-CEO will immediately begin serving as the acting CEO of the ANTA brand. He will take full responsibility for the brand's daily operations and management.
The former ANTA brand CEO has resigned from the position due to family reasons. The group has approved this resignation and indicated that he will be assigned to another role within the company.
The long-term development strategy already established for the ANTA brand remains unchanged. The group possesses a comprehensive organizational and business management system, continuously attracts outstanding global talent, and empowers the ANTA brand to continue deepening its focus on mass sports, thereby creating greater value for consumers.
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