The Kweichow Moutai Co., Ltd. retail price tracking service, which monitors real market prices of renowned baijiu brands, has compiled data from the past 24 hours showing that as of September 22, terminal retail prices for 12 major baijiu products saw six increases and six decreases. While the number of gainers and losers was evenly split, the cumulative advance among winners slightly outpaced the declines.
Feitian Moutai rose 2 yuan to 1,805 yuan, marking a fourth consecutive session of gains and holding firmly above the 1,800 yuan threshold for the third straight day. This also set a fresh one-month price high. Moutai 1935 climbed 2 yuan to 685 yuan, rebounding after a short-term pullback to match its highest level since tracking began. Qinghua Fen 20 added 5 yuan to 393 yuan, extending a two-session recovery. Guojiao 1573 advanced 5 yuan to 881 yuan, reversing its recent dip to resume its upward climb. Yanghe Dream of the Blue M6+ inched up 2 yuan to 616 yuan, posting a second straight day of modest gains. Gujing Gong Gu 20 rose 3 yuan to 523 yuan, continuing its low-level repair with a two-day winning streak.
On the downside, Premium Moutai slipped 3 yuan to 2,460 yuan, extending its pullback from elevated levels for a second consecutive session. Wuliangye Yibin Co., Ltd.'s Pu Wu Eighth Generation fell 3 yuan to 802 yuan, ending a two-day rally while still holding the 800 yuan round-number support. Wuliangye 1618 dropped 1 yuan to 830 yuan, continuing its minor fluctuations near recent highs. Xijiu Junpin declined 3 yuan to 636 yuan, giving back gains after a short-term surge but staying close to its recent trendline. Qinghua Lang eased 3 yuan to 674 yuan, slipping again after a flat session and approaching one-month lows. Shuijing Jian Nan Chun decreased 2 yuan to 408 yuan, undergoing a technical correction after testing the 410 yuan round-number level.
The combined terminal retail value of all 12 major products rose for the third consecutive day. Although the number of advancing and declining products was balanced, the cumulative gains on the upside slightly exceeded the losses on the downside. If one bottle of each of the 12 products were bundled for sale, the total price today would be 10,713 yuan, up 4 yuan from yesterday and reaching a six-day high.
The daily data is sourced from approximately 200 collection points strategically distributed across all major regions of the country, including but not limited to authorized distributors, social distributors, e-commerce platforms, and retail outlets. Raw sampling data represents actual transaction terminal retail prices from each location over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on market prices for major baijiu products.
With the official iMoutai platform launching sales of 1,499 yuan per bottle Feitian Moutai on New Year's Day (adjusted to 1,539 yuan on March 31 and further to 1,639 yuan on July 18), as well as 2,299 yuan per bottle Premium Moutai starting January 9 (raised to 2,359 yuan on May 16), the magnetic pull of this new sales channel on terminal retail prices for both products has become increasingly evident. The daily pricing follows a volume-weighted calculation rule, with verifiable prices from this channel incorporated into the terminal retail price calculations for both products.
In other industry news, later today (September 22), Kweichow Moutai Co., Ltd. will hold an offline launch event in Xiangyang, Hubei Province, for its Moutai (Spring, Summer, Autumn, Winter) four-season cultural products. The products will simultaneously go on sale via the iMoutai app. According to the schedule, starting at 20:09 on September 22, consumers can access the products through the iMoutai app's homepage banner or by entering the "iShop" mall to purchase the 53% vol 500ml four-season cultural series. These new products will be sold in limited daily allocations, with consumers able to enter the platform during designated times to make purchases. Specific supply quantities will be determined by each day's actual release.
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