Moutai's Direct Stores Raise Prices on Feitain and Kilo-Liter Variants, Premium Line Unchanged

Deep News09-08

Market chatter on September 8 suggests that select Moutai direct-sale outlets have increased prices for multiple offerings, including the 53-degree 500ml Feitain and the kilo-liter Feitain. A direct-store representative disclosed to financial media that the 500ml Feitain now retails at 1,766 yuan per bottle, surpassing the 1,639 yuan price tag on iMoutai’s platform, while the kilo-liter variant has been adjusted upward to 3,291 yuan per bottle.

However, the same outlet clarified that the premium-grade Moutai line has not yet followed suit in this round of price hikes. Kweichow Moutai Co.,Ltd. (600519) continues to manage its pricing strategy selectively, with the latest adjustments focusing on high-demand Feitain products rather than the entire portfolio.

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