Jianong Food Holding (Group) Co., Ltd., a leading fruit industry supply chain enterprise in China, has officially announced a collaboration with WEIMOB INC. The partnership centers on "smart retail + gift card scenarios" as its core driver, focusing on the digital upgrade of fruit-based gifts. This initiative aims to streamline the entire channel from corporate procurement to consumer receipt, facilitating a shift for the fruit gifting sector from traditional to digital models and injecting new digital momentum into the multi-billion-yuan gift market.
The wave of digitalization sweeping the gift industry is generating new demands for collaboration within the fruit gifting segment. As a benchmark enterprise in China's fruit supply chain, Jianong has deep industry experience cultivated over many years, having established a global network for fruit procurement, storage, and cold chain logistics. Sourcing everything from Southeast Asian pineapples, durians, young coconuts, and dragon fruit to South American bananas, pitahayas, cherries, and blueberries, alongside seasonal fresh fruits from premium domestic growing regions, Jianong employs standardized selection and end-to-end low-temperature preservation technologies to guarantee the freshness and consistent quality of every batch. Leveraging its "global direct procurement + local direct supply" supply chain advantage, Jianong's fruit products have become a preferred choice for numerous enterprises for festive gifting, employee benefits, and corporate hospitality, having served over ten thousand small and medium-sized enterprises and large corporate clients, thereby accumulating a substantial user base and strong market reputation in the fruit gifting lane.
Concurrently, Jianong has consistently prioritized the personalized needs of its corporate clients, having previously launched products like customized gift boxes and holiday-specific assortments. However, amidst the trend towards digital procurement, the traditional model of "offline coordination + bulk delivery" is increasingly revealing limitations such as单一channels and imprecise user reach, creating an urgent need to突破developmental bottlenecks through digital tools.
This demand aligns closely with the ongoing transformation within the gift industry. The "2025 China Gift Industry Outlook White Paper" indicates that the domestic customized gift market has already reached a scale of 240 billion yuan and continues to exhibit sustained growth. Gift customization demand from large, medium, and small private enterprises accounts for over 50% of this market, with corporate gift-giving now fully integrated into all business aspects including corporate promotion, holiday gifting, business visits, conference events, annual benefits, onboarding packages, and team-building activities, serving as a vital link between companies and their clients and employees.
More critically, fundamental shifts are occurring in the consumption structure and procurement models of the gift industry. The new generation of consumers increasingly prefers purchasing gifts via e-commerce platforms and relies on digital channels for product information. Consequently, a growing number of enterprises are beginning to establish digital procurement systems, requiring gift services to possess capabilities for "omnichannel reach, lightweight operation, and precision management." This transformation has not only spurred the rapid development of e-commerce platforms and specialized digital gift industry platforms but has also made livestream e-commerce and community group-buying—key private traffic channels—significant avenues for gift sales.
A relevant负责人from Jianong stated, "With over two decades of deep industry involvement, and based on insights into our own company and the sector, we believe one of the core competitive edges for fruit gifts lies in supply chain stability and service precision. Therefore, this partnership with Weimob is also aimed at leveraging digital tools to translate Jianong's supply chain advantages into service advantages within the gift market, using formats like gift cards to extend the reach of fruit gifts across更多scenarios."
Driven by the dual engines of smart retail and gift card scenarios, the partnership is building a convenient digital service framework. At the smart retail level, Weimob will establish a dedicated online platform for Jianong's fruit gifts—integrating corporate procurement and individual redemption portals via a mini-program mall, and connecting offline stores, corporate procurement platforms, and private community channels to realize a diversified fulfillment model encompassing "online consultation/ordering + offline store pickup + nationwide cold chain direct delivery." Corporate clients can完成bulk gift purchases with a single click on the online platform, supporting分散delivery to employee/client addresses; upon receiving the gift, consumers can also flexibly choose redemption times and delivery methods through the mini-program, addressing pain points of traditional fruit gift models like susceptibility to damage during集中delivery and inflexible receipt times.
Regarding the gift card scenario, the two parties will launch a customized fruit gift card system: enterprises can customize card denominations and benefit combinations according to their needs; the distribution process supports digital card code transmission, eliminating the need for physical card circulation and reducing management costs; during redemption, the system can recommend suitable fruit packages to users based on their geographic location and seasonal preferences.
Currently, the initial framework for the mini-program mall and the前期development of the gift card system have been completed. Looking ahead, the partners also plan to deepen cooperation in areas such as private traffic operations and AI applications to continuously leverage the combined advantages of "technology + supply chain." Commenting on the collaboration, the Jianong负责人remarked: "By utilizing Weimob's digital tools, Jianong will further transform its supply chain strengths into service advantages—not only making gift procurement more convenient and precise for corporate clients but also allowing end-consumers to appreciate the 'thoughtful warmth' behind the fruit gifts. In the future, we hope this cooperative model will unlock更多potential for incremental performance." Weimob also indicated: "Jianong's profound accumulation in the fruit supply chain highly complements Weimob's technological capabilities in smart retail and user operations. This partnership not only provides a 'digital transformation blueprint' for the fruit gifting sector but will also serve as a reference for other fresh produce categories seeking to enter the gift market, helping more traditional enterprises seize the opportunities presented by the digital wave in the gift industry."
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