It has been reported that on June 22, Shanghai Yuepu Digital Intelligence Technology Co., Ltd. (referred to as Yuepu Digital Intelligence) submitted a listing application to the main board of the Hong Kong Stock Exchange, with China Merchants Securities International acting as its sole sponsor.
According to the prospectus, the company is an AI-driven provider of social media integrated marketing services. It offers clients comprehensive, full-chain integrated marketing solutions, content integrated marketing solutions, and other marketing services. Based on data from Frost & Sullivan, the company ranks second in China's social media integrated marketing services market by projected 2025 revenue.
Business Model
The company's business model involves creating value by bridging the gap between brand clients and end consumers on leading Chinese social media platforms through its integrated marketing solutions. It designs and executes customized, full-chain marketing strategies tailored to client needs and specific objectives, integrating services such as influencer content creation, creative production, and targeted paid media placements as required. The company manages the entire lifecycle of marketing campaigns, covering strategy formulation, execution coordination, performance monitoring, and post-campaign analysis.
By incorporating data-driven insights and AI-powered tools into its service capabilities, the company customizes content, influencer selection, and paid media execution based on applicable platform rules and performance feedback. This approach assists brands in enhancing the relevance and efficiency of their social media engagement, boosting brand awareness and user interaction, and supporting clients in achieving their conversion goals.
In 2025, the company served a total of 284 clients, of which 188 were full-chain integrated marketing solution clients. During the track record period, it served 130 brands with national influence.
Suppliers and Operations
The company's primary suppliers are social media platforms, as its services are typically executed through major Chinese social media platforms, which serve as the main channels for campaign coordination and media execution. The company has obtained comprehensive service qualifications required for providing marketing services, enabling collaboration with all Chinese social media companies boasting a daily active user (DAU) base exceeding 100 million. For the years 2023, 2024, and 2025, the total procurement from the top five suppliers accounted for 76.2%, 79.7%, and 82.8% of total procurement, respectively.
The company's self-developed Yuepu Dual-Engine Intelligent Platform ("YP T-Engine") primarily functions as an internal delivery and operational system. It consists of the Yuepu Intelligent Computing Engine ("YP ICE") for business delivery and the Yuepu Intelligent Operations Management System ("YP I-Ops") for operational management.
Client Base
The company's client base primarily includes leading brand clients from industries such as internet e-commerce, computers, communications, and consumer electronics (3C electronics), home appliances and furniture, daily chemicals and cosmetics, fast-moving consumer goods (FMCG), automotive, and AI smart assistants. For the years 2023, 2024, and 2025, the combined revenue from the top five clients accounted for 36.0%, 37.2%, and 36.0% of total revenue, respectively.
Financial Performance
Regarding revenue, the company recorded revenues of RMB 1.506 billion, RMB 1.337 billion, and RMB 1.403 billion for the years 2023, 2024, and 2025, respectively.
For annual profit and total comprehensive income, the company recorded profits of approximately RMB 49.754 million, RMB 42.155 million, and RMB 50.357 million for the years 2023, 2024, and 2025, respectively.
The company's gross profit margin was 12.0%, 11.4%, and 10.8% for the years 2023, 2024, and 2025, respectively.
Industry Overview
Social media marketing services refer to services that enhance the effectiveness of corporate marketing activities on social media platforms by analyzing and modeling large-scale user behavior data, content data, and marketing performance data generated on these platforms. The market size for social media marketing services in China is projected to grow from RMB 0.7 trillion in 2025 to RMB 1.2 trillion in 2030, representing a compound annual growth rate (CAGR) of 12.6% from 2025 to 2030.
Social media integrated marketing services assist brand clients in achieving brand promotion, user engagement, and conversion improvement by coordinating the management of content, influencer resources, and advertising traffic on social media platforms. The market size for social media integrated marketing services in China is expected to further grow to RMB 355.2 billion by 2030, with a CAGR of 35.2% from 2025 to 2030.
The market sizes for full-chain integrated marketing solutions and content integrated marketing solutions reached RMB 37.8 billion and RMB 40.9 billion, respectively, in 2025, and are projected to grow further to RMB 241.5 billion and RMB 113.7 billion, respectively, by 2030.
Competitive Landscape
The social media integrated marketing services market in China is relatively fragmented. Based on 2025 revenue, the company is the second-largest provider of social media integrated marketing services in China.
Board Composition
The company's board of directors will consist of six members, including three executive directors and three independent non-executive directors.
Shareholding Structure
As of June 14, 2026, Mr. Lin, the company's Chairman, Executive Director, and General Manager, directly controls approximately 57.92% of the company's voting rights. Mr. Cai holds 24.82% of the company's shares.
Professional Team
The sole sponsor is China Merchants Securities (Hong Kong) Co., Limited.
The company's legal advisors are: for Hong Kong and U.S. law, Cooley (Hong Kong) LLP; for Chinese law, Commerce & Finance Law Offices; for sanctions law, Morgan, Lewis & Bockius LLP.
The sole sponsor's legal advisors are: for Hong Kong and U.S. law, Haiwen & Partners LLP; for Chinese law, Haiwen Law Firm.
The reporting accountant and auditor is Ernst & Young.
The industry consultant is Frost & Sullivan (Beijing) Consulting Co., Ltd. Shanghai Branch.
The compliance advisor is Grandall Capital Limited.
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