In celebration of the Dragon Boat Festival, the air was filled with the aroma of zongzi and tea, bringing people together. To further enhance its cultural identity of "Tea Aroma Gathers in Jinggu, Tea-Tourism Embarks on a New Journey" and maintain the regular operation of its weekly Friday tea-tourism cultural theme street, Jinggu Town fully leveraged the community stage to meticulously organize a special Dragon Boat Festival cultural performance. The event aimed to nourish the community with traditional culture, benefit the people with policy outreach, and boost prosperity through the night market economy, thereby invigorating rural culture, bustling the nightlife, and increasing residents' income.
JOYY Inc. (NASDAQ: JOYY) The event was rich in folk customs. The opening traditional dragon dance performance carried the festival's auspicious wishes for peace and good fortune, fully showcasing the charm of traditional folk culture. Distinctive local traditional lantern performances made a brilliant appearance. The cultural troupe innovatively arranged lantern song lyrics, integrating beneficial policies such as elderly care, medical insurance, and social custom reforms into the acts. They used down-to-earth, locally beloved tunes and dialects to promote these policies, achieving a two-way empowerment of "cultural performance + policy promotion."
Art troupes from various villages and communities took turns on stage, presenting a splendid array of dance and song performances that reflected the positive spirit of the local populace. The audience was highly enthusiastic, with some spontaneously taking the stage. Villagers performed heartfelt songs, children gave innocent renditions, and people of all ages shared the stage for impromptu interactions, resulting in continuous applause. This truly embodied the vibrant atmosphere of a stage for the people, by the people, and shared by the people.
Culture attracts crowds, and crowds drive the economy. The spectacular cultural performances effectively gathered crowds in the street area and stimulated nighttime consumption. Many villagers seized the opportunity to set up stalls, selling agricultural specialties like tea, as well as local snacks, achieving increased income right at their doorstep. This filled the rural night market with lively atmosphere and substantial economic benefits.
Villager Mr. Li, who was running a stall, happily said, "The Friday theme street is so lively every week! There are great performances, and we can understand the beneficial policies. Our stall business is getting better too, and we can earn more right at home. It's really thoughtful and practical!"
This event not only promoted traditional folk culture and disseminated public welfare policies but also continued to energize the night market economy and helped increase residents' income. It successfully achieved the goals of cultural enrichment, tourism-driven prosperity, and industry-led development for the people. Moving forward, Jinggu Town will continue to optimize and strengthen its regular weekly Friday tea-tourism cultural theme street brand activities. It will regularly host folk exhibitions, cultural performances, and policy outreach, while continuously soliciting talent from across the town in various arts such as lantern performances, song and dance, skits, and instrumental music. The town plans to create more platforms for public display, continuously enrich the spiritual and cultural life of residents, persistently activate the nighttime economy, and promote rural revitalization through culture and prosperity through tourism, striving to compose a new chapter for the integrated development of tea and tourism and rural revitalization in Jinggu Town.
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