The dust has barely settled on the 3rd National Vocational Skills Competition of China, yet CHINA EAST EDU (00667.HK) has welcomed a special group of visitors—journalists from major media outlets such as Guangming Online, People's Daily Online, Xinhua News Agency, and CNR.cn. While outstanding competition results naturally draw attention, what truly captivates the media is the benchmark significance behind the phenomenon.
**Media Observations: A "Quiet Revolution" in the Classroom, Where Students Take Ownership of Learning** Inside CHINA EAST EDU’s classrooms, journalists witnessed a "quiet revolution." Guangming Online keenly noted the profound shift in teaching methods: instructors no longer rely on one-way lectures but instead employ "problem chains" and "task-driven" approaches. Students no longer passively absorb knowledge but actively engage in exploration. This transformation from "being told to learn" to "choosing to learn" embodies the ideal vision of vocational education reform.
A CHINA EAST EDU teaching executive explained the core mechanism: "The national competition has truly enabled us to achieve 'learning for practical application.'" The group integrates industry-leading standards into classroom instruction and uses competition performance as feedback, creating a closed-loop system of "reverse-forced improvement." This approach, summarized by media as "competition-driven teaching reform," not only produces medal-winning students but also fosters a virtuous cycle of "skills + employment," ensuring graduates secure high-quality jobs immediately.
**Media Spotlight: The "Dual-Qualified" Faculty, Solving Vocational Education’s Core Challenge** Teacher quality remains a central challenge in vocational education, and it became a key focus for People's Daily Online. The outlet defined "dual-qualified" teachers as "the linchpin of vocational education’s faculty upgrade"—professionals who master both theory and practice, pedagogy and industry knowledge.
Ding Peng (left) instructing student Wang Zhiwei in Western culinary training. (Photo provided by CHINA EAST EDU) Ding Peng, a teacher at New Oriental Culinary School and a former WorldSkills competitor turned "gold medal coach," demonstrated his teaching philosophy: "slow-cooking" theoretical foundations while "high-heating" practical skills. His classroom blends academic depth with the vibrancy of a professional kitchen.
More notably, CHINA EAST EDU showcased how individual excellence can be scaled into systemic strength. Its "trinity" faculty development ecosystem—combining master mentorship, school-enterprise collaboration, and competition-integrated training—offers a replicable model for cultivating "dual-qualified" teachers, answering the era’s question: "How can outstanding teachers be cultivated en masse?"
**Strategic Validation: Vocational Education Industrial Park Model Gains Official Recognition Through National Competition** The standout performance of students from CHINA EAST EDU’s Anhui Vocational Education Industrial Park drew particular attention from Xinhua News Agency. Xinhua’s report emphasized that these results "precisely validate the foresight and effectiveness of its 'regional hub' strategy."
Anhui Vocational Education Industrial Park. (Photo provided by CHINA EAST EDU) Media analysis highlighted that the group’s seven vocational education industrial parks, established post-IPO, systematically address the long-standing dilemma of balancing "scale and quality" in vocational education through intensive, embedded operations. The national competition medals serve as the most powerful "official endorsement" of this strategy’s success. From "pilot exploration" to "mature replication," CHINA EAST EDU’s park-based strategy provides a tangible blueprint for deeply embedding vocational education into regional economies and bridging the education-industry chain.
**An Era’s Reflection: Skills Forge Dreams, Illuminating Countless Students’ Success Stories** Media lenses ultimately focused on individual stories. CNR.cn movingly recounted the journey of Wang Tianxiang, bronze medalist in Sugar Art/Western Pastry, from youthful uncertainty to finding purpose in vocational training and ultimately achieving dignity and dreams on the national stage. His words—"Skills not only secure a livelihood but also earn respect and fulfill dreams"—resonated nationwide through state media.
Wang Zhiwei, gold medalist in Cooking (Western Cuisine) and "Best Contestant" of Anhui’s delegation at the 3rd National Skills Competition. Stories like Wang Tianxiang’s and Wang Zhiwei’s are framed by media as "microcosms of youth growth in the new era." Their experiences prove vocational education can transform young people from "being chosen" to "actively choosing," from "relying on manual labor" to "standing tall with skills." This shift reflects not only personal transformation but also the most compelling testament to vocational education’s value.
**Why the Media Came: For a Replicable "Eastern Answer"** Major media outlets gathered at CHINA EAST EDU not merely to report medals but to decode the "formula" for China’s high-quality vocational education development. Here, they found effective teaching paradigms, mature faculty solutions, successful strategic models, and inspiring success stories.
CHINA EAST EDU’s practices coalesce into a systematic, replicable "Eastern Answer" to "how to excel in vocational education." This is the fundamental reason for the media’s in-depth exploration. Its journey and achievements provide invaluable practical references and confidence for the broader reform and upgrading of China’s vocational education system.
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