Recently, Tian Yaling, an apple farmer in Menghuang Village, Yaosheng Town, Yijun County, has been busy livestreaming sales of apples from her own courtyard. After the apple harvest, livestreaming has become a new way for local fruit farmers to increase their income.
In recent years, Yijun County has leveraged its regional resource advantages and specialty industries to accelerate the development of a modern agricultural product marketing system. By riding the "express train" of e-commerce, the county has expanded sales channels, helping Yijun apples seize fresh market opportunities. This initiative has boosted farmers' earnings and injected new momentum into the high-quality development of the apple industry.
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