Tesla Steps Up Senior Recruitment in India Amid Push Into Nation

Bloomberg2021-06-03

EV maker is recruiting for head of sales and marketing, HR Foray into nation may prove challenging for premium EV maker Tesla Inc.has begun recruiting for leadership and senior level roles in India, ...

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Comments

gingy
2021-06-03
gingy
Ok
LWayne
2021-06-03
LWayne
Didnt work out well in China, next in the list.
Jo5tarz
2021-06-03
Jo5tarz
To the Moon!
mchang05
2021-06-03
mchang05
[呆住]
mark01bravz
2021-06-03
mark01bravz
Long tesla
Clairexin
2021-06-03
Clairexin
Great

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A Tesla fan club tweeted last week the company had brought on board a senior legal counsel.\nChief Executive Officer Elon Musk all but confirmed Tesla would enter India in January after months of speculation. The world’s second-richest man on Jan. 13tweeted“as promised” in response to a report on a Tesla-focused blog that the automaker was in talks with several Indian states to open an office, showrooms, a research and development center -- and possibly a factory.\nLocal mediareportedlast month that Prashanth Menon, who has been with Tesla for around four years, was elevated to country CEO.\nTesla didn’t immediately respond to a request for comment.\nThe EV maker is closely monitoring announcements from Prime Minister Narendra Modi’s government regarding changes to the country’s goods-and-sales tax that may reduce the cost of owning an electric car, the person familiar with the matter said. It’s also waiting for further incentives for EV makers under India’s production-linked incentive program before it makes a real push into the country.\nRead more: IPhone Makers Said Among Winners in $6.6 Billion India Plan\nUnder the PLI, as it’s called, manufacturing incentives will rise each year in an ongoing effort to entice the world’s biggest brands to make their products in India and export to the world. Last month, India’s cabinet also approved a 181 billion rupee ($2.5 billion) plan toboost battery storage capacityto 50 gigawatt hours.\nTesla’s foray into India may well prove challenging, however, even with sweeteners. Unlike China, India hasn’t rolled out the welcome mat for electric cars. Tesla set up its first factory outside of the U.S. in Shanghai and now dominates sales of premium EVs in China. EVs account for about 6% of China’s annual car sales, according to BloombergNEF, compared to less than 1% in India.\nThe expensive cost of Tesla cars is viewed as a sticking point too. Although India is home to a budding middle class, pricey automobiles remain well out of reach of the vast majority of the population. The lack of charging infrastructure is another impediment to large-scale EV adoption.\nRead more: Tesla to Start Making Cars in India, Targeting Vast Market\nTesla has picked Karnataka, a southern state whose capital is Bangalore, for its first plant, the state’s chief ministersaidin February. Tesla hasn’t commented. 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