Heilongjiang Province has secured a prominent position in the "2026 China Brand Value Evaluation" regional brand rankings. Eleven of its geographical indication agricultural products have been recognized, placing the province among the top regions nationwide for the number of brands included. The announcement was made during a recent event held in Deqing, Zhejiang.
Among the ten geographical indication rice brands that made the list nationwide, Heilongjiang claims eight. Wuchang Rice leads with a brand value of 72.012 billion yuan, maintaining its position as the top geographical indication rice brand in China for the eleventh consecutive year. Other notable rice brands from the province, including Jiamusi Rice, Qing'an Rice, Fangzheng Rice, and Tonghe Rice, each boast brand values exceeding 10 billion yuan. Baoging Rice made its debut appearance on the geographical indication brand list this year.
Jiushan Soybeans, with a brand value of 7.711 billion yuan, stands as the sole geographical indication soybean brand on the national ranking.
In recent years, Heilongjiang has leveraged its unique ecological environment, fertile black soil, and advantages in green and organic production. The province has focused on increasing the supply of high-quality green agricultural products and improving overall product quality through measures such as establishing production bases, strengthening support services, enhancing supervision, and fostering brand development. These efforts have yielded significant progress in the green food industry.
Currently, the total number of certified green, organic, and geographical indication agricultural products in the province has reached 3,878. This includes 168 geographical indication products, with usage rights authorized to over 470 enterprises. Nearly half of these enterprises have also obtained green or organic food certifications.
The province plans to continue advancing the upgrade of its geographical indication agricultural products. This will involve delving into their cultural heritage, effectively communicating their brand stories, and supporting the high-quality development of distinctive rural industries.
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