On May 12th, a commentary article titled "Platforms Aiming Far, Key Lies in 'Win-Win'" was published, mentioning the "Healthy Home Guardian Fund" project by the platform company BEKE-W (02423). The commentary argues that when platforms share their development dividends in tangible ways with frontline workers, such innovative and heartwarming measures not only enhance workers' sense of belonging but also stimulate new momentum for platform economic growth, fostering a virtuous cycle of multi-party win-win outcomes.
The article states that the healthy development of the platform economy is built on the common prosperity of the entire ecosystem, not on the "sole victory" of the platform enterprise itself. Platform companies, businesses operating on the platforms, and workers are inherently in a symbiotic and mutually prosperous relationship. Achieving a multi-party win-win scenario where "the platform profits, businesses thrive, and workers have stability" is essential for the platform economy to break free from narrow confines and sail into a vast new blue ocean. The People's Daily commentary calls for more exploration into "investment in people" for win-win development.
Recently, two co-founders of the residential services platform company BEKE-W (02423) donated shares to establish the "Healthy Home Guardian Fund," with an initial capital of approximately 840 million yuan. This fund serves as security for serious illness, accidents, family assistance, and children's education for 500,000 service providers in the industry. Within half a month of the project's detailed rules being announced, 20 service providers have each claimed 20,000 yuan for critical illness support, and one service provider has claimed a total of 160,000 yuan for "family warmth assistance" and "children's education funds."
Public information shows that the "Healthy Home Guardian Fund" was jointly established by BEKE-W (02423) co-founder, Chairman, and CEO Peng Yongdong and co-founder Shan Yigang. On April 17, 2025, and February 24, 2026, BEKE co-founders Peng Yongdong and Shan Yigang announced the donation of 19 million shares to provide medical security, children's education support for residential industry service providers and their families, support for new graduates, and to establish this project. Since applications opened on April 23rd, 21 service providers have received a total of 560,000 yuan from the Guardian Fund.
Regarding platform companies and the platform economy, several statistics are noteworthy. In the first quarter of this year, China's express delivery business volume cumulatively reached 47.73 billion parcels, a year-on-year increase of 5.8%. A developed logistics network and convenient online shopping underpin the world's largest online retail market, reflecting the status and role of the platform economy in the overall socio-economic development. Data shows that China's platform economy market size exceeded 25 trillion yuan in 2024. Platform companies are a significant "reservoir" for employment, with notable direct and indirect employment effects. The number of riders on a certain food delivery platform has grown by nearly 20% annually, now exceeding 7 million. A certain short-video platform drove over 64 million employment opportunities in 2024. Not only domestically, platform companies actively expanding overseas are also contributing to the growing scale of Chinese employment and entrepreneurship abroad.
Platform companies have great potential in expanding consumption and stabilizing employment. However, some issues cannot be ignored. For instance, some platform companies are mired in "involution," competing for existing users through price wars, leading to an imbalance in profit distribution within the industrial chain and squeezing the survival space of small and micro businesses. Additionally, a few platforms exhibit a tendency to prioritize "efficiency over care," resulting in insufficient protection of platform workers' rights and interests. Against this backdrop, the requirement in this year's Government Work Report to "promote win-win development among platform enterprises, businesses operating on platforms, and workers" can be better understood.
From the 2021 issuance of the "Guiding Opinions on Safeguarding the Labor Security Rights and Interests of Workers in New Forms of Employment," to the recent release of the "Opinions on Strengthening Service Management for New Employment Groups" by the General Office of the CPC Central Committee and the General Office of the State Council, to the "Measures for the Supervision and Administration of Online Trading Platform Rules" which stipulate that platforms must not force or covertly force businesses on the platform to bear after-sales responsibilities such as refunds without returns, the underlying direction is consistent: urging internet platform companies to fulfill their responsibilities, legally protect the legitimate rights and interests of businesses and workers on the platform, and enhance the driving force and vitality for the high-quality development of the platform economy.
"If the small streams have no water, the great river runs dry." The healthy development of the platform economy is built on the common prosperity of the entire ecosystem, not on the "sole victory" of the platform enterprise itself. Platform companies, businesses operating on the platforms, and workers are inherently in a symbiotic and mutually prosperous relationship. Achieving a multi-party win-win scenario where "the platform profits, businesses thrive, and workers have stability" is essential for the platform economy to break free from narrow confines and sail into a vast new blue ocean.
Win-win development tests the wisdom of institutional design. While fees such as commissions charged to businesses on the platform constitute a basic source of platform revenue, how can issues like numerous and opaque fee categories be addressed? The "Internet Platform Price Behavior Rules" clarify the compliance boundaries for pricing behavior and the independent pricing rights of operators. How can a safety net be provided for vulnerable groups like delivery riders who are prone to accidental injuries? Occupational injury protection for workers in new forms of employment already covers 27 million people. The more complete the system and the more forceful its implementation, the more it helps solve the interest equation for multiple stakeholders, achieving the balance and maximization of benefits for all parties in development.
Win-win development calls for more exploration into "investment in people." Recently, two co-founders of the residential services platform company BEKE donated shares to establish the "Healthy Home Guardian Fund," with an initial capital of approximately 840 million yuan, serving as security for serious illness, accidents, family assistance, and children's education for 500,000 service providers in the industry. Within half a month of the project's detailed rules being announced, 20 service providers have each claimed 20,000 yuan for critical illness support, and one service provider has claimed a total of 160,000 yuan for "family warmth assistance" and "children's education funds."
When platforms share their development dividends in tangible ways with frontline workers, such innovative and heartwarming measures continue to emerge. This not only enhances workers' sense of belonging but also stimulates new momentum for platform economic growth, promoting the formation of a virtuous cycle of multi-party win-win outcomes. Placing human needs and development in a more prominent position, "investment in people" invests in a company's viability, development capability, and competitiveness, and even more so, in the enthusiasm, initiative, and creativity of the entire society.
The prosperity of numerous small businesses contributes to the growth and expansion of the platform. The thriving of each individual entity contributes to the flourishing of the Chinese economy. Often, eliminating the "growing pains" and resolving developmental contradictions lie in grasping the dialectic of the small and the large, and in skillfully using the key of "win-win."
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