Marketingforce books 80.8% revenue jump to RMB 2.82 bn in 2025, AI upgrade lifts growth and secures Wind ESG “A” rating

Marketingforce (HK: 02556) closed 2025 with revenue of RMB 2.82 billion, up 80.80% year on year, underpinned by the full migration from traditional SaaS to an AI-native application platform. AI application income contributed RMB 1.49 billion, a 76.50% increase, while the foreign-trade segment delivered RMB 75.90 million, expanding 134.00%.

The four-layer “Scenarios + Data + Platform + Models” architecture, centred on the AI-Agentforce enterprise-level agent middle platform 3.0, accelerated product launches (three months to under three weeks) and lifted personnel efficiency by 62.70%. The company’s agent portfolio now spans marketing, sales, customer service, R&D and cross-border commerce, supported by more than 800 software copyrights and patents.

R&D spending reached RMB 440 million in 2025, fuelling upgrades such as multimodal agents, natural-language agent (NLA) building and AI-native PaaS capabilities. Marketingforce also broadened its geographic reach with subsidiaries in Hong Kong, the United States and Singapore, and plans further expansion across Asia, the Middle East and the Americas.

Robust governance complemented operational gains. Marketingforce obtained or renewed ISO 9001, 27001, 27701, 20000, 27017, 27018 and 27040 certifications; recorded zero corruption-related litigation; and maintained 100% anti-corruption training coverage for directors and staff. Independent non-executive directors account for 50.0% of the six-member board, with female representation at 16.7%.

Environmental performance improved: Scope 1 and 2 greenhouse-gas emissions fell 22.41% versus 2024, while new-energy vehicles made up 90% of the corporate fleet. Total R&D, operational energy-saving measures and a 90% uptake of low-carbon company cars supported an “A” rating in Wind’s 2025 ESG assessment.

The workforce stood at 1,737 employees at year-end; turnover was 43.09%. Average training hours reached 50.96 per employee, and a new Diversity, Equity & Inclusion policy was launched.

Supplier oversight tightened through lifecycle assessments and integrity pacts covering 204 suppliers, and the firm co-developed industry standards with CAICT while channelling RMB 2.35 million into academic and community initiatives.

Marketingforce’s management reiterated that sustained AI-driven innovation, disciplined governance and climate-aligned operations remain central to future strategy.