阿里续约抖音,商品链接仍可外跳淘宝App

老虎资讯综合2021-07-29

据知情人士消息,阿里妈妈日前已与抖音完成新一年的战略合作续约。合作的具体场景是,符合相关条件的商家,可以继续在抖音短视频中悬挂淘宝商品链接,并直接跳转到淘宝App内完成交易。

去年,阿里和抖音达成新一轮年度框架合作就是在8月,当时的合作范围包括广告和电商两个部分,未经官方证实的合作规模约在200亿元。而在2019年,淘宝就曾与抖音签订过70亿元的年度框架协议。

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