Stock Track | East Buy Plummets 5.45% Intraday on Core Anchor Exodus and Executive Stock Awards Backlash

Stock Track04-30

East Buy's stock price plummeted 5.45% during intraday trading on Thursday, reflecting significant market pressure.

The sharp decline was primarily triggered by a dual blow of mass talent departure and controversial executive compensation. Multiple core anchors, including Mingming, Tianquan, Zhongcan, and Linlin, recently announced their exits due to fundamental disagreements with the new management's style and corporate direction. This follows the earlier departures of other key anchors, effectively dismantling the company's once-celebrated content creator lineup.

Investor sentiment was further eroded by the company's disclosure of substantial share awards to management. The grants, totaling 19.3 million shares to 302 directors, executives, and employees, included 1.8 million shares for the Chairman and CEO, valued at over HK$50 million. This move sparked criticism of management self-enrichment during an ongoing talent crisis, intensifying skepticism over the company's strategic direction and growth sustainability without its flagship anchors.

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