Data collected over the past 24 hours indicates that the average terminal retail price for major Chinese baijiu products experienced a slight increase on April 23rd, continuing an upward trend. If one bottle of each major product were bundled together for sale, the total price today would be 9,928 yuan, a 2-yuan increase from the previous day, reaching the highest level in nearly two weeks. The market has now seen four consecutive days of recovery, with overall trading sentiment remaining stable, although significant divergence in price movements among core products persists. Among the 11 major baijiu products tracked today, five increased in price, five decreased, and one remained unchanged, showing a relatively balanced structure. On the gaining side, Xijiu Junpin led the advances, rising by 6 yuan per bottle to reach its highest price in nearly a month. Yanghe Dream Blue M6+ and Gujing Gongjiu Gu 20 both increased by 5 yuan per bottle, with the latter marking its third consecutive day of strong gains and also hitting a near one-month high. Wuliangye普五第八代 and Wuliangye 1618 both saw modest increases of 1 yuan per bottle. On the declining side, Gujiao 1573 saw the largest drop, falling 9 yuan per bottle after hitting a near one-month high the previous day, as selling pressure built following a five-day rally. Qinghua Fen 20 decreased by 3 yuan per bottle, experiencing a technical correction after reaching a recent peak. Premium Moutai declined by 2 yuan per bottle, while both Feitian Moutai and Qinghualang saw minor decreases of 1 yuan per bottle. The price of Crystal Jiannanchun remained unchanged from the previous day. The daily pricing data is sourced from approximately 200 collection points distributed across major regions nationwide, including but not limited to distributors appointed by distilleries, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual transaction prices from the past 24 hours at these points, aiming to provide objective, scientific, and fully traceable data on the market prices of renowned baijiu products. Following the official iMoutai platform's launch of Feitian Moutai at 1,499 yuan per bottle (adjusted to 1,539 yuan per bottle on March 31st) and Premium Moutai at 2,299 yuan per bottle on January 9th, the gravitational pull of this new sales channel on the average terminal retail prices of these two products is gradually becoming apparent. The daily liquor prices are calculated using a weighting based on actual transaction volumes, and the verifiable prices from this channel have been incorporated into the calculations for these two products. In other significant baijiu industry news, on the evening of April 22nd, Shanxi Fenjiu released its 2025 annual report. The company reported annual operating revenue of 38.718 billion yuan, a year-on-year increase of 7.52%. Net profit attributable to shareholders of the listed company was 11.246 billion yuan, a slight increase of 0.03% compared to the previous year. By product category, Fenjiu baijiu generated revenue of 37.441 billion yuan, accounting for the vast majority of total revenue and representing a 7.72% increase. Other alcoholic beverages generated revenue of 1.151 billion yuan, up 4.32% year-on-year. Geographically, domestic revenue within Shanxi province was 13.39 billion yuan, a slight decrease of 0.81%. Revenue from outside the province reached 25.202 billion yuan, an increase of 12.64%, with its share rising to 66.69%, indicating that markets outside the home province remain the primary source of growth. By sales channel, direct sales, group purchases, and e-commerce channels generated revenue of 2.5 billion yuan during the period, while the wholesale and distribution channel generated revenue of 36.093 billion yuan.
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