Liquor Price Report Dec 16: Crystal Jiannanchun Drops RMB 2 per Bottle

Deep News12-16

Data collected over the past 24 hours by the Liquor Price Report shows minor price adjustments in the terminal retail prices of ten major liquor products. After a significant rebound to recent highs yesterday, the overall price saw a slight decline. If one bottle of each of the ten products were bundled for sale, the total price today would be RMB 9,118, down RMB 25 from yesterday. Market activity remains robust, with trading volume about 50% higher than usual.

The Liquor Price Report sources daily data from approximately 200 collection points across China, including designated distributors, independent dealers, major e-commerce platforms, and retail outlets. The data reflects actual transaction prices over the past 24 hours, providing objective, traceable, and scientifically validated market pricing for premium liquor brands.

Today's market showed mixed performance, with four products rising and six declining, indicating a narrow-range consolidation. Among the gainers, Premium Moutai and Yanghe Dream Blue M6+ both rose RMB 5 per bottle, leading the uptrend with two consecutive days of gains. Wuliangye's Eighth Generation saw a RMB 4 increase per bottle, marking its third straight day of growth. Gujinggong's Gu 20 edged up RMB 1 per bottle. Among decliners, Xijiu Junpin dropped RMB 14 per bottle, the steepest fall. Qinghualang fell RMB 10 per bottle, while Luzhou Laojiao 1573 declined RMB 7 per bottle. Qinghua Fen 20 and Feitian Moutai dipped RMB 4 and RMB 3 per bottle, respectively. Crystal Jiannanchun saw a modest RMB 2 drop per bottle.

In industry analysis, a securities report noted that Kweichow Moutai Co.,Ltd. recently held a distributor conference to discuss 2026 channel strategies, emphasizing volume control policies to alleviate short-term pressure and structural adjustments for medium-term growth. The company's proactive marketing transformation is expected to enhance short-term certainty and investor returns. The report maintains a "Buy" rating on Kweichow Moutai Co.,Ltd., citing its resilient fundamentals and potential for price stabilization.

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