On August 27, MIXUE GROUP fell over 8% in regular trading, trading at 227.4 HKD/share. The sharp decline was triggered by the company's interim results release showing a revenue-profit divergence that disappointed the market.
MIXUE GROUP reported H1 revenue of 15.216 billion yuan, up only 2.3% year-over-year, while net profit fell 14.7% to 2.319 billion yuan. Gross margin contracted 1.2 percentage points to 30.4% from 31.6% in the prior-year period. Cost pressures were pronounced on the expense side, with selling and distribution expenses surging 22.9% and administrative expenses jumping 39.4%. EPS declined to 6.05 yuan from 7.23 yuan a year earlier. As of June 30, the company operated 63,987 stores globally, including 59,609 in mainland China and 4,378 overseas. The board proposed a special dividend of 2.65 yuan per share.
Notably, multiple brokerages had issued bullish calls ahead of the earnings release, with funds positioning in the stock in preceding sessions. The weak results, particularly the margin erosion and elevated operating expenses, appear to have undercut those optimistic expectations.
(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)
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