Affirm Holdings, Inc. (AFRM) stock soared 5.00% on Friday during the intraday trading session, driven by continued analyst optimism following the company's strong fiscal first-quarter earnings report and new business partnerships.
Analysts at major firms like Bank of America, Barclays, and Mizuho have raised their price targets for AFRM in recent weeks, citing the company's beat on both top and bottom-line estimates for the quarter. They also highlighted AFRM's growing list of partnerships, including a recent deal with Visa to offer a flexible payments system in the U.S. and a newly announced tie-up with Booking Holdings' Priceline to provide buy-now-pay-later services for travel bookings.
Bank of America reiterated its "buy" rating on AFRM, stating that the company is "firing on all cylinders" and should benefit from new growth catalysts like the Apple Pay partnership and upcoming launch in the UK. Analysts see AFRM's scarcity value as the only pure-play publicly traded buy-now-pay-later provider as a key advantage, with the potential for further upside as the company continues to expand its reach.
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