E-commerce Fuels New Momentum for Rural Revitalization in Gansu Through East-West Collaboration

Deep News11-04

In late autumn, the landscape around Lintao is painted with scenes of abundant harvests. At the Qingdao-Dingxi East-West Collaboration E-commerce Industrial Park by the banks of the Tao River, activities such as packaging production, cloud warehouse shipping, and office building construction are in full swing.

"Everyone, put in more effort—this batch of potatoes needs to be shipped out as soon as possible." On the afternoon of October 29, at the park's approximately 3,000-square-meter cloud warehouse shipping center, Yang Liqing, head of the Qingdao-Dingxi East-West Collaboration E-commerce Industrial Park, issued a "mobilization order." More than 30 workers were busy sorting and boxing fresh potatoes, shipping clerks quickly affixed waybills, forklifts shuttled back and forth for transfer, and workers loaded and stacked goods in an orderly manner. In less than an hour, 3 tons of agricultural products were fully prepared for shipment. This bustling scene is a vivid microcosm of how east-west collaboration empowers and e-commerce activates rural revitalization.

The development of industries that enrich the people cannot be achieved without project support. In 2025, relying on the opportunity of east-west collaboration, Lintao County introduced high-quality enterprises from Qingdao and coordinated with local market entities to promote the establishment and construction of the Qingdao-Dingxi East-West Collaboration E-commerce Industrial Park. "The project is built on the Dingxi City online goods supply base under east-west collaboration. By constructing a specialized e-commerce park, it further improves Dingxi's e-commerce industry chain, enhances comprehensive service capabilities, opens up the production-sales matching channel between Qingdao and Dingxi, and empowers the development of characteristic industries," Yang Liqing introduced. The industrial park is located in Shangjie Village, Xintian Town, Lintao County, covering 50 mu with a total investment of 112 million yuan. It is planned to build six major functional sections: an e-commerce livestreaming and online goods center, an online goods warehousing and shipping center, a Chinese medicinal materials production and processing center, an agricultural product sorting and packaging center, a standardized beef and mutton cutting center, and an express carton and agricultural product packaging design and production center. These will fill the gaps in agricultural product processing, graded packaging, warehousing logistics, and supply chain support, promoting the e-commerce industry's transformation from scale expansion to quality and efficiency improvement, and from single-product sales to brand-oriented operations.

During the project construction period, the local government took the initiative to provide full-process and all-element support services. "We helped enterprises resolve difficulties in land supply, fund matching, policy guidance, and business environment optimization, making every effort to ensure the project is put into production and achieves results early," said Mou Liping, a cadre from the Lintao County Agriculture and Rural Affairs Bureau.

As the earliest completed and operational section of the park, the express carton and agricultural product packaging design and production center has been operating at full capacity. The workshop resounds with the roar of machines—printing, die-cutting, gluing, forming—the production line runs at high speed, and express cartons and agricultural product packaging materials rapidly come off the line. "The express carton and agricultural product packaging design and production center started construction in May 2025 and was put into production by the end of that year. Since production began, it has produced more than 2 million cartons, not only meeting our own needs but also serving and supporting more than 200 surrounding enterprises," Yang Liqing said.

Zhao Hongyan, who is busy on the production line, comes from Shijiawan Village, Xintian Town, Lintao County, and has grown into a backbone worker in the workshop. "I can earn more than 3,000 yuan a month, much better than going out to work before," Zhao Hongyan said happily. This stable job close to home is thanks to the valuable opportunity of east-west collaboration.

Over the past year or more, the development results of the Qingdao-Dingxi East-West Collaboration E-commerce Industrial Park have become evident. Relying on the e-commerce livestreaming and online goods center, the park has introduced high-quality livestreaming teams and e-commerce operating entities from within and outside the province, selected specialty products such as "Ganwei" and "Lintao Zhenhao" to settle in, and continuously promoted advantageous agricultural products such as Lintao lilies, potatoes, Dingxi wide noodles, and Chinese medicinal materials. At the same time, the park has established a Lintao fresh produce Qingdao agricultural specialty products pavilion in Shibei District, Qingdao, connected with local procurement enterprises in Qingdao, and opened up sales channels for Lintao agricultural specialty products to enter the Qingdao market.

"In March this year, the Gansu E-commerce Association awarded the park the title of 'Gansu E-commerce Cloud Warehouse.' The park has cumulatively sold more than 260 tons of Chinese medicinal materials, more than 120 tons of Dingxi wide noodles, and more than 3,600 tons of Dingxi potatoes, with sales exceeding 33 million yuan. It has driven 160 planting households to cultivate more than 2,400 mu of potatoes and Chinese medicinal materials, and driven employment for more than 150 people," Yang Liqing introduced. Focusing on advantageous industries such as Chinese medicinal materials, potatoes, Dingxi wide noodles, beef and mutton, and fresh agricultural products, the park continues to drive employment in planting, processing, sorting, packaging, livestreaming, and logistics through e-commerce livestreaming incubation, talent training, entrepreneurial incubation, and supply chain labor, providing strong support for rural revitalization, industrial development, and increased incomes for the people.

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