On April 2, Zhu Yanling, Vice Director of the Guangxi Zhuang Autonomous Region Department of Commerce, stated that Guangxi is willing to work with ASEAN countries to use e-commerce as a link to smooth domestic and foreign trade channels. This initiative aims to make the entry of quality ASEAN products into China safer, more convenient, and more efficient, contributing to the development of the "Export to China, Shop in China, Invest in China" brand.
The "Benefit Enterprises and People, Cloud Link ASEAN—2026 Guangxi Silk Road E-commerce Empowerment Action" event was held in Nanning, Guangxi. The event adopted a hybrid model combining online and offline participation, with international branch venues established in Vietnam, Thailand, Laos, Cambodia, Malaysia, and other countries. Participants jointly explored new opportunities for China-ASEAN e-commerce cooperation.
Zhu Yanling explained that since 2025, Guangxi has been actively building a new e-commerce cooperation chain characterized by "ASEAN production + Guangxi distribution + China sales." The current Silk Road E-commerce live stream training session is designed to cultivate ASEAN e-commerce talent through domestic and international collaboration, helping ASEAN products tap into the vast Chinese market.
As a major gateway and distribution hub for ASEAN agricultural products, particularly fruit entering China, Guangxi will continue to host brand activities such as "ASEAN Fruits Gather in Guangxi" this year. The region aims to use e-commerce to drive cooperation across the entire digital economy industrial chain and expand the scale of ASEAN specialty products entering the Chinese market. Furthermore, Guangxi will implement a universal plan for artificial intelligence capacity building and establish an "AI + Silk Road E-commerce" cooperation mechanism to promote talent exchange and industrial integration in AI e-commerce.
Fatir Ismail, Consul General of the Malaysian Consulate in Nanning, expressed support for Guangxi's efforts. He noted that Malaysian products like Musang King durian and bird's nest are highly popular among Chinese consumers, with over 13,000 companies already present on e-commerce platforms. He looks forward to strengthening e-commerce exchanges and cooperation to facilitate the entry of more high-quality Malaysian goods into the Chinese market.
Kaisurin, Consul General of the Republic of the Union of Myanmar Consulate in Nanning, emphasized that digital trade is a key component of the China-ASEAN Free Trade Area 3.0 upgrade. Reduced regional tariffs and improved logistics efficiency are expected to boost cross-border e-commerce development. Myanmar hopes to collaborate with Guangxi to create a mutually beneficial industrial ecosystem through live stream e-commerce.
Tang Suan, Consul General of the Kingdom of Cambodia Consulate in Nanning, highlighted that live stream e-commerce has become an engine for economic growth, innovation, and job creation. Cambodia places great importance on digital transformation and e-commerce development. The specialized training is open to students from ASEAN countries, including Cambodia, and offers multilingual services such as Khmer, which will significantly help Cambodian youth acquire practical skills and better integrate into the digital economy.
During the event, the Guangxi Department of Commerce, in partnership with Yu Hui Tong Xing (Beijing) Technology Co., Ltd., launched the 2026 China-ASEAN Live Stream E-commerce Talent Development Initiative and announced the 2026 Guangxi Silk Road E-commerce activity plan targeting ASEAN. This year, Guangxi will host the 2026 ASEAN-oriented AI+ Cross-Border Digital Marketing Competition to promote the deep application of AI in cross-border commerce.
Dong Yuhui, representative of Yu Hui Tong Xing (Beijing) Technology Co., Ltd., expressed hope that ASEAN live streamers would visit various parts of China to learn about local customs and culture. By sharing their experiences with Chinese consumers while promoting ASEAN specialties, they can create emotional resonance and increase product sales.
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