According to data released by Cox Automotive on Tuesday, Tesla sold 20,237 Cybertrucks in the United States last year. This figure represents a nearly 50% decline compared to its 2024 sales, with a staggering 68% year-over-year drop recorded in the fourth quarter alone.
This sales volume falls drastically short of the ambitious annual target of 250,000 units set by Elon Musk prior to the Cybertruck's launch in 2023.
Despite garnering over one million pre-orders, the initial models were priced above $79,000, a significant premium over the nearly $40,000 price point Musk initially proposed back in 2019.
Since its release, demand for the Cybertruck has remained tepid, compounded by 10 separate recalls issued since 2023 related to quality issues. While some problems were resolved with simple software updates, others proved more severe, including an accelerator pedal that could become stuck at full speed, a detachable optional off-road light bar, and malfunctions of the vehicle's notably large windshield wiper.
Concurrently, the Cybertruck's highly distinctive design has presented Tesla with substantial production challenges, leading to unforeseen complications.
Furthermore, in March of last year, several Cybertruck owners reported being targeted with vandalism and verbal harassment amid public backlash following Tesla CEO Elon Musk's actions to cut federal costs at the Department of Government Efficiency (DOGE).
Tesla has employed some creative strategies in an attempt to reverse the Cybertruck's sales slump.
Reports emerged last April indicating that the electric vehicle giant was quietly repositioning the futuristic pickup as a work truck. Musk's rocket company, SpaceX, has also taken delivery of an unspecified number of Cybertrucks.
However, unlike Tesla's other models, the Cybertruck is currently available only in a limited number of countries.
Tesla sells the pickup in Mexico and Canada, and recently began sales in South Korea. However, the Cybertruck's bulky stainless-steel body and sharp edges make it nearly impossible to sell in key markets like Europe and China.
Last year, Tesla also launched the Cybertruck in the UAE, Saudi Arabia, and Qatar—three oil-rich nations where charging infrastructure is scarce and overall electric vehicle sales are low.
The Cybertruck's struggles indicate it is unlikely to help Tesla reverse its global sales decline. In 2025, Tesla's vehicle sales fell for the second consecutive year, with Chinese competitor BYD surpassing it to become the world's largest electric vehicle manufacturer.
Nevertheless, in public remarks, Musk appears unperturbed by the Cybertruck's low sales volume, frequently praising the stainless-steel truck on his X platform as the coolest vehicle Tesla has ever produced.
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