HAIDILAO's stock surged 5% during intraday trading, reflecting positive sentiment around the catering industry's recovery and the company's operational improvements. The stock's rise aligns with broader market optimism as leading restaurant brands, including HAIDILAO, are expected to achieve positive customer traffic growth in the second half of 2025.
Analysts highlight HAIDILAO's "emotional value" attributes and management efficiency improvements as key drivers. The company's sequential improvement in table turnover rates and high dividend payouts (approximately 5%) have bolstered investor confidence. Additionally, HAIDILAO's optimization of store operations and cost reduction initiatives are expected to support margin recovery.
Further contributing to the stock's rise is HAIDILAO's Pomegranate Plan, which incubates new brands like "Yan Qing Barbecue Shop." This initiative, alongside robust customer traffic during recent events, underscores the company's growth potential and resilience in a competitive market.
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