Data collected over the past 24 hours for the "Liquor Price Insider" report indicates that the average terminal retail price for major Chinese baijiu products continued its upward trend on April 21. If one bottle of each major product were bundled together for sale, the total price today would be 9,905 yuan, an increase of 7 yuan from the previous day, reaching the highest level in nearly ten days. Following a significant rebound yesterday, the market continued its recovery, with overall terminal trading sentiment remaining stable, although individual product performances showed divergence.
Among the 11 major baijiu products tracked today, four increased in price, five decreased, and two remained unchanged, presenting a relatively balanced structure of gains and losses. On the upside, Gujing Gongjiu Gu 20 led the gains, rising by 12 yuan per bottle, marking its largest single-day increase in nearly a month and reaching its highest price this month, largely driven by stronger pricing on e-commerce channels. Luzhou Laojiao Cellar 1573 increased by 5 yuan per bottle, also hitting a near one-month high. Yanghe Dream Blue M6+ rose by 2 yuan per bottle, while Premium Kweichow Moutai saw a minor increase of 1 yuan per bottle. On the downside, Xijiu Junpin and Qinghualang experienced the largest declines, both dropping by 4 yuan per bottle. Wuliangye普五第八代 decreased by 3 yuan per bottle, while Wuliangye 1618 and Crystal Jiannanchun each saw slight declines of 1 yuan per bottle. The prices for Kweichow Moutai Feitian and Qinghua Fen 20 remained unchanged compared to the previous period.
The daily data for "Liquor Price Insider" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These points include, but are not limited to, distributors designated by distilleries, independent social distributors, e-commerce platforms, and retail outlets. The raw sample data consists of the actual final retail transaction prices processed at each point over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of renowned baijiu products for all stakeholders. Following the official launch of sales on the iMoutai platform at 1,499 yuan per bottle for Feitian Moutai on New Year's Day (adjusted to 1,539 yuan per bottle on March 31) and the start of sales for Premium Moutai at 2,299 yuan per bottle on January 9, the gravitational influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices published by "Liquor Price Insider" adhere to a calculation rule weighted by actual transaction volume, and verifiable prices from this platform have been incorporated into the calculation of the terminal retail prices for these two products.
In other significant news from the baijiu industry, Kweichow Moutai Co.,Ltd. released its "2025 Environmental, Social, and Governance (ESG) Report" following its financial results, systematically disclosing the company's practices and achievements in governance, environmental, and social responsibility areas. The report shows that regarding sustainable development, the company has set clear "dual carbon" goals, planning to achieve peak carbon emissions before 2030, with carbon dioxide emissions per unit of industrial output value targeted to decrease by 60% compared to 2020. In 2025, the company procured 132.1509 million kWh of green electricity, achieving 100% green electricity coverage for the Moutai production base and the He Yixing production base. Water consumption per unit of product was reduced by 32.4% compared to 2023, achieving the 2026 water conservation target ahead of schedule. In supply chain management, the annual supplier audit rate reached 100%, with cumulative training provided to suppliers 820 times. Regarding product quality and R&D, the company successfully passed recertification audits for the ISO 9001 Quality Management System and the HACCP system, with the pass rate of finished products remaining stable at 100% long-term. R&D investment in 2025 reached 803 million yuan, a year-on-year increase of 15.54%, and the development of over 40 Moutai and sauce-aroma series products was completed. On social responsibility, the company's total annual donations amounted to 121 million yuan. The "China Moutai · Pillars of the Nation" Hope Project Dream-Fulfilling Student Aid Action has cumulatively donated over 1.4 billion yuan, supporting more than 260,000 students. The employee satisfaction score was 80.92, and the collective contract signing rate reached 100%. The report also indicates that the company's MSCI ESG rating is A.
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