China Pacific Insurance (Group) Co., Ltd. has activated a comprehensive emergency response following a 5.5-magnitude earthquake that struck Gaoxian County in Yibin City, Sichuan Province, at 00:12 on June 29, with a focal depth of 6 kilometers.
The company has placed high priority on the situation, coordinating efforts across its property and life insurance divisions as well as its head office and local branches. It immediately launched its major disaster incident emergency response protocol. The insurer is swiftly verifying the safety of its personnel and operations in the affected area while proactively checking for customer claims information. It is actively engaged in monitoring the seismic situation, assessing damage, and managing risk prevention and claims settlement processes.
CPIC will continue to closely monitor the disaster situation and rescue efforts. It has ensured the availability of multiple online self-service reporting channels and is fully committed to implementing all emergency service measures. The company is cooperating with local government authorities on subsequent claims handling and other related tasks. Upon confirmation of a customer's loss, it pledges to honor policy commitments promptly, with a focus on compassionate care.
Key Emergency Service Measures Deployed
The insurer has rolled out eight key emergency service initiatives. These include offering 24/7 claims reporting and consultation via its national hotline 95500, the "Pacific Insurance" app, its official website, and WeChat service accounts for both its property and life insurance arms, as well as the "Tai Hui Pei" WeChat mini-program.
It is proactively identifying affected customers by obtaining client lists from the quake zone and conducting targeted checks, especially in key areas, to actively discover losses and provide preemptive service. Customers can apply for claims settlement without needing to present their physical insurance policy.
The claims process for earthquake-related losses has been simplified, with a green channel established to prioritize site surveys, loss assessment, and payment, aiming to minimize the overall claims settlement time. Restrictions on designated hospitals and treatment costs have been waived to ensure the urgent medical care of the injured.
The company is providing advance claim payments to help alleviate the financial pressure on affected individuals post-disaster. It is also offering corresponding risk prevention and loss mitigation services, including proactive outreach to major clients with follow-up calls and care based on the evolving disaster situation.
Finally, CPIC is committed to providing compassionate support, respecting the wishes of customers' families, and disbursing claim payments in a timely manner according to the customer's preferred method and timing to fulfill its policy promises.
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