To actively implement decisions aimed at expanding domestic demand and stimulating consumption, the "Enjoy Suqian · New Year Shopping Carnival" kicked off on January 24. Jointly organized by JD.com Group, the Suqian Municipal Bureau of Commerce, the Suyu District People's Government, and the Suqian Municipal Federation of Trade Unions, this event is a key initiative to deepen Suqian's "Enjoy Suqian" consumption brand. It aims to merge the digital and real economies, providing high-quality and affordable New Year goods for the city's workforce while invigorating the year-end and beginning-of-year consumer market.
The event site gathered nearly 300 premium brands, covering over 1,000 types of subdivided products including fresh food, home appliances, and home apparel. Particularly eye-catching was the special zone for Suqian's distinctive local agricultural products, where more than 30 local specialties such as Luoma Lake aquatic products and Yanghe fine wine were showcased. This not only expanded product sales channels but also allowed employees to conveniently purchase a taste of home in one stop.
Simultaneously, JD.com launched an exclusive online internal purchase event with low prices. By stacking subsidies and discounts, it created a dual-channel purchasing model combining "offline immersive experiences" with "online convenient shopping," genuinely passing benefits to employees. Statistics show the activity covered 2,000 enterprises, with over 10,000 participants both online and offline on the first day, and online orders exceeding 8,000.
A relevant official from the Suqian Municipal Bureau of Commerce stated that this event is an innovative exploration of government-enterprise collaboration to serve people's livelihoods and activate consumption. It serves as a concrete measure to implement the city's action plan for consumption upgrading, striving to add more fuel and momentum to the year-end and beginning-of-year consumer market.
An official from the Suqian Municipal Federation of Trade Unions pointed out that improving the quality of life for employees is a key responsibility of trade union organizations. This carnival is a deepened extension of the "Worker Benefit Plan" jointly promoted by JD.com and the Suqian Federation of Trade Unions. Through the "union benefits + corporate discounts" model, it allows employees to genuinely enjoy a low-cost, high-quality New Year shopping experience, enhancing their sense of gain and happiness.
"Giving back to our hometown and serving employees is the original intention of this event," said a representative. As an enterprise that grew from Suqian to a national level, JD.com Group always cares about the high-quality development of its hometown. A relevant负责人 from JD.com's Government and Enterprise Business stated that they will use this event as an opportunity to continue deepening measures that benefit and care for workers. They will provide more precise and convenient consumption services for Suqian's employees and citizens, and will continue to build such platforms to create a win-win situation where "employees get real benefits, unions enhance services, enterprises expand markets, and the economy gains vitality."
It is reported that the "Enjoy Suqian" consumption season will subsequently launch a series of activities. JD.com's Government and Enterprise Business will also continue to promote the implementation of the "Worker Benefit Plan" in multiple locations across the country, aiming to fully ignite urban consumption enthusiasm.
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