Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on October 18, among the 12 major single-product Chinese baijiu brands, the average terminal retail prices saw five rise, four fall, and three remain flat. The number of rising products held a slight edge, and their cumulative gains also slightly outpaced the declines, keeping the overall price trend on a mild upward trajectory.
On the rising side, Feitian Moutai gained 2 yuan to 1,795 yuan, halting a two-day losing streak and moving back toward the 1,800 yuan mark. Wuliangye Yibin Co.,Ltd. (SZ: 000858)'s Puwu 8th Generation rose 5 yuan to 806 yuan, rebounding quickly after yesterday's pullback and firmly holding above the 800 yuan threshold. Gujing Gong Gu 20 climbed 5 yuan to 535 yuan, posting a second consecutive day of sharp gains and notably easing its short-term downtrend. Qinghua Lang advanced 3 yuan to 705 yuan, extending its two-day winning streak, holding steady above 700 yuan, and setting a new price high for the past month. Crystal Jiannanchun gained 2 yuan to 413 yuan, rising steadily for a third straight day as its recent price trend continued to recover.
On the declining side, Premium Moutai fell 2 yuan to 2,460 yuan, extending a two-day slide and drifting toward recent lows. Qinghua Fen 20 dropped 3 yuan to 394 yuan, falling back to recent low levels after a brief rebound. Yanghe Mengzhilan M6+ declined 4 yuan to 615 yuan, turning lower after two consecutive days of gains. Xijiu Junpin fell 4 yuan to 641 yuan, pulling back after hitting a near-30-day high yesterday.
Among the flat performers, Moutai 1935 held steady at 685 yuan, unchanged for a second consecutive day. Wuliangye 1618 remained at 831 yuan, matching its 30-day high and maintaining a stable high-level trend. Guojiao 1573 stayed at 892 yuan, entering a sideways consolidation after reaching a one-month high yesterday.
The total terminal retail price of the 12 major single products rose for a third consecutive day. Although the number of gainers and decliners was fairly balanced, the cumulative gains on the rising side slightly prevailed, pushing the overall price trend higher at a modest pace. If one bottle of each of the 12 products were packaged and sold together, today's total price would be 10,772 yuan, up 4 yuan from yesterday—a third straight day of gains and a new high in 11 days.
The "Liquor Price Insider" daily data comes from approximately 200 collection points reasonably distributed across all major regions nationwide, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sampled data consists of actual transaction terminal retail prices handled at each point over the past 24 hours, striving to provide an objective, scientific, and fully traceable dataset on market prices of major baijiu single products for all parties.
With the official i-Moutai platform launching Feitian Moutai at 1,499 yuan per bottle around New Year's Day (raised to 1,539 yuan per bottle on March 31 and further to 1,639 yuan per bottle on July 18), and Premium Moutai at 2,299 yuan per bottle on January 9 (raised to 2,359 yuan per bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products has gradually become apparent. The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by actual transaction volumes, and we have incorporated quantifiable prices into the calculation of terminal retail prices for both products.
In important news for the baijiu industry, on October 17, the 2026 Chishui River Forum was held in Maotai Town, Guizhou. Chen Hua, Party Secretary and Chairman of Moutai Group, said at the forum that this year's event, themed "Heaven and Earth Nurture All Things, Advancing with the Times," aims to follow the broader trends of the era, conform to industry patterns, build industry consensus, and work hand in hand to jointly brew a new future for the global liquor industry. Regarding the industry's future development, Chen shared thoughts from three perspectives: first, uphold the "way" of harmonious coexistence with nature and jointly protect the roots of production region development; second, grasp the "trend" of changing times and jointly promote industrial transformation; third, deepen the "practice" of open cooperation and jointly write a new chapter in liquor industry development. He also stated that the global liquor industry is currently facing new opportunities such as digital-intelligent empowerment, changing consumption scenarios, and value reconstruction, requiring further strengthening of production region protection, industrial transformation, and open collaboration. The forum also promoted the further translation of industry consensus into concrete practice through the main forum, parallel forums, and related cooperation mechanisms.
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