Recent changes have been made to the legal representative and senior management of Zhejiang Alibaba Xianyu Network Technology Co., Ltd.
According to corporate records, Ding Jian has stepped down from his roles as the company's legal representative, manager, and director. He has been succeeded by Wang Chengyuan.
Concurrently, the company's financial officer has changed from Bian Ka to Liu Dawei.
Xianyu was established on December 13, 2019, and operates in the C2C and B2C second-hand goods marketplace, covering transactions for pre-owned items and idle services. It holds a significant share of China's online second-hand trading market.
In April 2022, Ding Jian succeeded Jin Ke as the legal representative, executive director, CEO, and general manager of Zhejiang Alibaba Xianyu Network Technology Co., Ltd.
During his tenure, he spearheaded the platform's transformation from a basic "second-hand marketplace" into a more community-oriented platform. By the end of 2023, he had overseen the upgrade of Xianyu to a first-tier business unit within the Taotian Group.
The new appointee, Wang Chengyuan, is a senior product manager at Alibaba and was previously responsible for the Xianyu Players segment.
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