TVB has announced the formal establishment of its Qianhai headquarters in Shenzhen, marking a significant strategic move to deepen its presence and operations within the Greater Bay Area (GBA).
The company declared this strategic advancement during the "TVB 2026 GBA Integration & IP Expansion Conference" held in Shenzhen, positioning the GBA as its new focal point for content creation and technological advancement.
This initiative is part of a broader strategic upgrade aimed at leveraging its media platform strengths to amplify IP value and extend cultural influence, with the goal of transforming into a strategic cultural service provider for the region.
In his address, the company's Executive Chairman highlighted that the GBA development plan is now in its eighth year, with accelerated integration and growth among Guangdong, Hong Kong, and Macao.
He noted that audiences in Guangdong, who engage with TVB through various channels including cable TV, OTT services, mobile apps, and social platforms, represent a substantial and steadily growing segment of its global user base.
This group is identified as a core engine driving the company's operational growth and transformation.
He emphasized that the Qianhai headquarters will serve as a crucial pivot for TVB's deeper integration into the Bay Area, ushering in a new phase of more systematic, platform-based, and ecosystem-driven development.
The Chairman expressed anticipation for collaborative ventures across content co-creation, IP extension, technological upgrades, and international communication with various sectors within the GBA.
It was reported that over the past few years, TVB has already produced 14 drama series within the GBA, including popular titles.
Currently, new productions are being filmed on location in Shenzhen's Qianhai and Guangzhou's Nansha, signifying the achievement of a fully localized operational supply chain in the region.
Concurrently, one of its drama series is set to premiere during prime time on a Shenzhen television channel, marking the return of a Hong Kong-produced series to a mainland prime-time slot following the implementation of a relevant supplementary trade agreement.
The company's General Manager (Commercial Operations) added that TVB, recently rebranded following a shareholder vote, is transforming into a cross-media film and television entertainment group.
He stated that the company's comprehensive online and offline media matrix in Hong Kong, supported by strong viewership ratings, provides significant assistance for mainland Chinese companies looking to expand overseas.
During the conference, TVB also entered into a memorandum of understanding for in-depth collaboration with a technology partner.
The partnership will focus on a core video generation model, aiming for comprehensive synergy across four key areas: intelligent production of film and TV content, digital production of short-form dramas, exploration of IP commercialization, and cloud infrastructure development.
The collaboration will involve working with a subsidiary studio to explore using the model's video generation capabilities to enhance the quality of AI-generated short dramas, including scenes, characters, and animations.
Comments