During the short holiday period, the auto market entered a peak sales season, with many residents choosing this time to browse and select vehicles. Against the backdrop of escalating Middle East conflicts driving up oil prices, consumer interest in new energy vehicles has noticeably increased. A brand-new model featuring a screen that moves with the driver—a pure electric coupe developed through a deep collaboration between a tech giant and a leading automaker—has been drawing significant attention. With very few physical units on display, some car enthusiasts have traveled from abroad just to experience it. One Russian fan remarked, "In Russia, cars of this type and class are very expensive. Chinese models are both stylish and affordable—it's fantastic." Many consumers made immediate purchase decisions after viewing the actual vehicles. At a pop-up exhibition area located in a prime spot on the first floor of a shopping mall, the rental cost alone exceeded 500,000 yuan. This substantial investment reflects the confidence that automakers and dealers have in their products. Another electric vehicle from the same automaker, under its own brand, also exceeded sales expectations. During the holiday, a single dealership sold more than ten new cars per day. Auto sales analyst Le Jiawei noted that although government subsidies have been phased out, the market remains robust, primarily due to the outstanding product capabilities. Features such as steer-by-wire and rear-wheel steering, unique in their class, are now key factors attracting customers, who are no longer focused solely on price. According to data from the China Passenger Car Association, retail sales of new energy vehicles exceeded 780,000 units in March, representing a nearly 70% increase from February. Wholesale sales of new energy vehicles from multiple manufacturers also reached record highs for March.
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