By the end of June, the Ningxia Hui Autonomous Region Supply and Marketing Cooperative system reported total agricultural product sales of 3.847 billion yuan, according to a statement on July 28.
Local specialty agricultural products in Ningxia are accelerating their transition from "good products" to "good brands" and "good services." Through the national online sales platform for agricultural products from poverty-alleviated areas (the "832 platform"), cumulative trading volume of Ningxia's agricultural products has surpassed 1.13 billion yuan, with 251 long-term active suppliers on the platform.
In the first half of this year, the system conducted nearly 40 online livestreaming events, with total viewership exceeding 10 million. E-commerce retail sales of agricultural products reached 19.37 million yuan. A series of consumption-boosting activities have created important platforms for production-marketing connections.
Events such as the "Ningxia Specialty Products Supply and Marketing Tour" and "One County, One Product: Supply and Marketing Bazaar" have continuously driven robust local buying and selling. During the Spring Festival, the "Geographical Indications Empower Ningxia Products Entering Beijing" special promotion event achieved on-site sales exceeding 1 million yuan and secured long-term supply cooperation intentions valued at tens of millions of yuan.
Additionally, leveraging the Fujian-Ningxia cooperation and the eastern-western collaboration mechanisms, the Ningxia Supply and Marketing Cooperative has steadily maintained fixed exhibition and sales stores in regions such as the Yangtze River Delta and the Pearl River Delta. In the first half of the year, agricultural product sales outside the province reached 160 million yuan.
Transitioning from "consolidating within the region" to "expanding markets outside the region," the Ningxia Supply and Marketing Cooperative is using a normalized consumption promotion mechanism to help high-quality agricultural products under the "Ning brand" reach beyond Ningxia and radiate across the country, simultaneously enhancing brand influence and market coverage.
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