To effectively safeguard consumer rights and foster a secure, trustworthy consumption environment, the Market Supervision Administration of Jinchuan District, Jinchang City, Gansu Province, has coordinated its local market supervision offices to carry out a comprehensive series of promotional and regulatory activities. These efforts, timed with International Consumer Rights Day, focus on key areas of public concern including online food delivery, agricultural supplies, campus food safety, market consumption, and community elderly care. The initiative aims to bring consumer protection services directly to the public and strengthen defenses for consumption safety.
The Beijing Road Market Supervision Office targeted issues in online food delivery by convening a meeting with major platforms, key merchants, and delivery riders. The meeting addressed industry malpractices and outlined rectification requirements, highlighting problems such as lax platform entry reviews, irregular business operations, weak delivery controls, and insufficient measures against food waste. This has effectively reinforced the safety responsibilities of platforms, riders, and merchants. Moving forward, the office will intensify supervision, improve long-term mechanisms, and enhance the standardization of online food safety management to protect public health.
The Guilin Road Market Supervision Office entered communities to deliver presentations on food safety and fraud prevention for the elderly. Using conversational approaches, staff explained daily dietary practices and common pitfalls faced by older adults. They covered topics such as selecting fresh produce, checking meat certifications, separating raw and cooked foods, handling leftovers, and inspecting meals when dining out. Focusing on elderly protection, they educated on identifying approved health food labels and exposed scams like free health checks and false advertising, emphasizing that health foods cannot replace medication. The session also outlined steps for dealing with problematic food and reporting channels, equipping seniors with essential knowledge for safer consumption.
The Xinhua Road Market Supervision Office engaged deeply in campus food safety governance, partnering with the Guilin Road office for a "You Point, We Inspect" campaign at schools. The program focused on critical stages like ingredient procurement, food preparation, and sanitation, allowing staff and students to observe safety conditions firsthand. The office will continue to collaborate, closely monitor key processes in school cafeterias, and rigorously implement supervision measures to ensure campus food safety and support student well-being.
The Ningyuanbao Town Market Supervision Office extended the "You Point, We Inspect" service to agricultural markets, setting up quick-test stations at community service points. Officers distributed food safety materials, explained consumer rights laws, product selection tips, and complaint procedures. They conducted rapid tests on vegetables and meat for pesticide residues and authenticity based on public requests, with all seven sampled batches passing inspection. The office plans to regularize such activities, broadening public involvement in supervision to advance collective food safety governance.
Additionally, the Jinchuan District Administration organized campaigns to streamline consumer rights protection and improve the agricultural supplies market. Tailored to spring farming needs, these efforts provided face-to-face guidance to farmers on identifying counterfeit products, understanding rights, and relevant laws, helping prevent fraud and protect agricultural interests. Future work will prioritize key consumption areas, expand service outreach, clarify business accountability, and boost public awareness to create a fair, trustworthy consumer environment.
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