Data from the past 24 hours shows that the total retail price of major single-bottle baijiu products in China's market saw a slight recovery on July 28. If one bottle of each major product were sold as a bundle, the total price would be 9,898 yuan, up 2 yuan from the previous day, reversing a small decline and approaching the 9,900 yuan mark by just 2 yuan. This is 93 yuan higher than the recent low recorded on July 18, and remains within a 21-day high range.
Structurally, the majority of top-tier high-end products saw price declines, while mid-to-high-end and regional baijiu performed relatively actively, fully offsetting the downward pressure from leading brands. Overall, market sentiment in the past day showed a slight improvement in transaction activity compared to the previous day, with a tug-of-war between buyers and sellers becoming more intense. The total price continues to consolidate narrowly below the 9,900 yuan threshold.
Today, six of the 11 major baijiu products rose, while five fell, with winners holding a slim advantage. On the upside, Qinghua Lang led the gains, rising by 10 yuan per bottle, matching its largest single-day increase in the past month and reaching its highest price in the same period. Gujing Gong Gu 20 rose by 4 yuan per bottle, with its price showing wide fluctuations over the past month. Guojiao 1573 increased by 3 yuan per bottle, rebounding from its lowest point in the past month, which was set yesterday. Yanghe Dream Blue M6+ gained 2 yuan per bottle, ending its yesterday's decline and returning above the 600 yuan mark. Both Qinghua Fen 20 and Xijiu Junpin saw modest increases of 1 yuan per bottle, with the former recovering for two consecutive days and the latter reversing a small pullback from its recent high.
On the downside, Wuliangye Pu Wu Eighth Generation led the declines, dropping by 8 yuan per bottle, breaking a three-day winning streak and falling back to 790 yuan per bottle. It failed to challenge the 800 yuan mark, and its price has been fluctuating widely at low levels for the past two weeks, with volatility expanding recently. Fine Moutai fell by 5 yuan per bottle, retreating after a sharp rebound yesterday. Feitian Moutai dropped by 4 yuan per bottle, with its national average retail price declining for seven consecutive days from the high set after the price hike on July 18, accumulating a total drop of 17 yuan per bottle. Wuliangye 1618 and Shuijingjian Nanchun both edged down by 1 yuan per bottle, with the former ending a three-day flat streak and the latter ending a two-day flat streak.
Daily data is sourced from approximately 200 collection points reasonably distributed across major regions of the country, including designated distributors, social distributors, e-commerce platforms, and retail outlets. Original sampling data is based on real transaction retail prices from the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of major baijiu products.
With the launch of the official iMoutai platform on New Year's Day, selling Feitian Moutai at 1,499 yuan per bottle (later raised to 1,539 yuan per bottle on March 31, and further raised to 1,639 yuan per bottle on July 18), and Fine Moutai at 2,299 yuan per bottle on January 9 (raised to 2,359 yuan per bottle on May 16), the magnetic influence of this new channel on the average retail prices of these two products is gradually becoming apparent. The daily prices follow a calculation rule weighted by real transaction volume, and the measurable impact of this channel has been incorporated into the calculation of the retail prices for these two products.
In other significant baijiu news, Shanxi Xinghuacun Fen Wine Factory Co.,Ltd. (600809.SH) plans to distribute approximately 8.003 billion yuan in annual cash dividends, setting a record for the largest payout since its listing. The company announced on Sunday that the 2025 profit distribution plan has been approved by shareholders. Based on a total share capital of 1.22 billion shares, it will distribute 6.56 yuan per share (including tax), totaling about 8.003 billion yuan, a new record high for the company. In 2025, Shanxi Xinghuacun Fen Wine achieved operating revenue of 38.718 billion yuan, an increase of 7.52% year-on-year, and net profit attributable to shareholders of 12.246 billion yuan, a slight increase of 0.03% year-on-year, making it one of the few top baijiu companies to achieve double growth in both revenue and profit that year. This dividend payout accounts for over 65% of the 2025 net profit attributable to shareholders. Shanxi Xinghuacun Fen Wine has been continuously increasing shareholder returns in recent years, with cash dividends of 5.331 billion yuan in 2023, 7.393 billion yuan in 2024 through two distributions, and a further increase to 8.003 billion yuan in 2025, totaling over 20.7 billion yuan in cash dividends over three years. The company's previously released shareholder dividend return plan shows that from 2025 to 2027, the annual cash dividend total will be no less than 65% of the net profit attributable to shareholders for the year, and this payout of over 8 billion yuan is the implementation of that commitment.
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