It has been learned that Toyota (TM.US) plans to increase its production of hybrid and plug-in hybrid vehicles to approximately 6.7 million units by 2028. This target represents a 30% increase compared to its estimated production goal of around 5 million units for 2026. Bolstered by this positive development, Toyota's performance in the capital markets has been robust; at the time of writing, its pre-market stock price had risen nearly 3% to $238.21.
From an overall production capacity perspective, Toyota anticipates its global total vehicle production will reach about 11.3 million units by 2028, marking an approximate 10% increase from the 2026 plan. This signifies that hybrid models will constitute nearly 60% of the company's total output, establishing them as the core driver supporting the group's production and sales growth.
Currently, Toyota has initiated in-depth coordination with its primary suppliers regarding this medium to long-term production increase plan. This effort aims to ensure the supply chain's capacity for critical components and raw materials keeps pace with the production expansion, while the company emphasizes that these figures are for reference only and do not constitute a formal production or sales plan.
Market analysts point out that Toyota's large-scale production expansion is not only a response to increasingly stringent carbon emission regulations but also a strategic move to leverage its mature technological moat to find the optimal profit equilibrium point in the electrification competition.
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