On December 23, the short drama "Miracle: Yak Yak," based on the rural assistance practices of PING AN Property & Casualty staff in Tibet, was officially released. The film depicts Shenzhen-based aid cadres working in Tibet's high-altitude pastoral areas, where they tag yaks with ear markers and promote yak breeding insurance to Tibetan herders, supporting the high-quality development of local livestock industries.
In the drama, insurance company aid cadre Zhang Zhaoyuan overcomes geographical and cultural barriers through persistent efforts, convincing Tibetan herder Haza to adopt yak insurance and successfully expanding the coverage across the northern Tibetan plateau. The storyline reflects real cases where financial services have benefited plateau herders.
PING AN revealed that the story is set in Nagqu City, Tibet Autonomous Region, with an average altitude exceeding 4,500 meters—one of China's five major pastoral regions. The character Zhang Zhaoyuan is modeled after Badeng Qiuzha, head of PING AN Property & Casualty's Biru County branch in Tibet.
As livestock farming scales up, infectious diseases and natural disasters have become primary risks for herders. To protect their interests, both government and commercial entities actively promote yak insurance, which requires electronic ear tagging for identification. However, many herders view yaks as companions or "family," making ear tagging initially perceived as harmful.
At 4,000 meters above sea level, Badeng Qiuzha's team routinely works to tag insured yaks with "electronic IDs." Through patient education, they've organized outreach teams visiting every ranch in Biru County, explaining insurance benefits, policies, and veterinary risks. "Ear tags aren't harmful—they're protection records and keys to swift claims," Badeng noted. Since 2022, with central government subsidies, herders pay just 6 yuan per yak annually for coverage against diseases and disasters.
Across the plateau, numerous PING AN service teams like Badeng's are advancing full yak ear-tag coverage as an industry "safety belt." By August 2025, PING AN's Tibet branch had tagged 230,000 yaks region-wide, achieving over 95% penetration. "Tags create profiles, enabling precise insurance delivery," Badeng explained. Leveraging "yak facial recognition + electronic tags," PING AN has streamlined claims, processing some within 24 hours—a solution to traditional agriculture insurance's cumbersome procedures.
Data shows PING AN's Biru branch handled 2,891 claims by November 2025, paying out 15.095 million yuan with 100% settlement rate and average 6.6-day processing time.
Technological empowerment extends across the plateau. PING AN launched a Tibetan-language "Ai Nong Bao" app, delivering weather alerts and winter risk prevention reminders to herders, aiding forage storage to reduce livestock mortality. Big data also helps preemptively address emerging risks, minimizing economic losses.
PING AN stated its rural initiatives bring "hassle-free, timely, and affordable" financial services to remote households, upholding its "finance for the people" mission. Through continuous innovation, the company aims to boost rural revitalization and high-quality economic development.
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