Salesforce Intensifies AI Monetization Push with Acquisition of Billing Platform m3ter, Accelerating Shift to Usage-Based Pricing

Stock News09:37

Despite a renewed commitment to an artificial intelligence (AI)-driven monetization strategy, Salesforce.com (CRM.US) shares experienced a decline. The company entered into a definitive agreement on Monday to acquire m3ter, a metering and rating platform specializing in usage-based billing monetization.

This transaction will integrate real-time metering, rating, and billing capabilities into Salesforce's Agentforce revenue management system, aiding businesses in transitioning from fixed subscription models to flexible, AI-powered pricing structures. The acquisition is anticipated to close in the second quarter of fiscal year 2027, subject to customary closing conditions.

Meredith Schmidt, Senior Vice President and General Manager of Agentforce Revenue Management at Salesforce, stated, "Every company is seeking more resilient ways to monetize," adding that m3ter will enable the platform to natively support usage-based billing.

Despite this strategic move, Salesforce shares closed down approximately 1.68% at around $182.55, extending its weekly loss to 4.67%. However, this acquisition may help stabilize market sentiment, as investors could potentially revalue the stock if AI-driven revenue growth materializes post-integration.

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