Xinhua Winshare Posts 2025 Operating Data: RMB 13.11 Billion Revenue; Publishing Margin at 31.18%

Bulletin Express03-26

Xinhua Winshare Publishing and Media Co., Ltd. released core operating statistics for 2025, detailing performance across its publishing and distribution segments.

Total Revenue • Combined turnover reached RMB 13.11 billion, driven mainly by the distribution business.

Segment Breakdown 1. Publishing • Turnover: RMB 2.90 billion • Operating cost: RMB 1.99 billion • Gross margin: 31.18%

Textbooks & Supplementary Materials • Turnover: RMB 1.45 billion • Gross margin: 43.33%

General Books • Turnover: RMB 0.99 billion • Gross margin: 20.42%

2. Distribution • Turnover: RMB 10.21 billion • Operating cost: RMB 7.17 billion • Gross margin: 29.81%

Textbooks & Supplementary Materials • Turnover: RMB 3.94 billion • Gross margin: 35.86%

General Books • Turnover: RMB 5.88 billion • Gross margin: 26.70%

Operational Highlights • Distribution remained the principal revenue driver, contributing around 78% of total turnover. • Within publishing, textbooks and supplementary materials delivered a notably higher gross margin than general books (43.33% vs. 20.42%). • In distribution, the margin gap between textbooks and general books narrowed to 9.16 percentage points.

These figures align with the company’s continued focus on textbook supply and diversified retail channels across print and digital formats.

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