视频内容才是良药
问答社区知乎也要卖咖啡了。
7月底，知乎旗下消费品牌“知乎知物”推出三款挂耳咖啡，试图从火热的茶饮新消费中分一杯羹。
但新消费和电商这碗饭，并非任何公司都能吃。知乎做咖啡，如果仅仅是小打小闹，那么并无不可；若想将此类业务培育为新的现金牛，长远来看恐怕并不可行。
知乎做电商，当然并非心血来潮。
2020年，知乎的在线教育和电商业务全年收入仅有5263万元，但同比增长10倍以上，...
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