Shares of Celsius Holdings, Inc. (CELH) surged 5.37% in pre-market trading on Monday following the company's announcement of a $300 million share repurchase authorization. This significant move by the energy drink maker has sparked investor enthusiasm, driving the stock price higher before the market open.
The share repurchase program, also known as a stock buyback, is a common strategy used by companies to return value to shareholders. By reducing the number of outstanding shares, the company can potentially increase earnings per share and boost the stock price. The $300 million authorization signals Celsius Holdings' confidence in its financial position and future prospects.
Investors are likely interpreting this move as a positive sign for Celsius Holdings' financial health and management's belief that the stock may be undervalued. The pre-market rally suggests that market participants are reacting favorably to this strategic decision, which could potentially lead to increased demand for CELH shares as regular trading hours commence.
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