In early July 2026, Duoduo Qinzishiyue and Meituan's headquarters formally signed a nationwide strategic cooperation agreement, initiating a new chapter of collaboration focused on comprehensive upgrades in the infant aquatic education sector, co-branding, and shared traffic ecosystems.
For six years, Duoduo Qinzishiyue has specialized in professional aquatic education for children aged 0-3, consistently focusing on the local lifestyle and parenting segment. It has concentrated on omnichannel traffic operations and standardized service delivery. Over the years, the brand has continually refined its online reputation system, precise user operations, and on-ground service fulfillment, accumulating mature and replicable physical store management experience. It has become a benchmark brand for standardized and quality development in the maternal and infant aquatic education field.
As a leading domestic local lifestyle services platform, Meituan possesses a massive pool of precise parent-and-child family customers, a comprehensive big data system, and a mature public traffic ecosystem. It serves as the primary gateway for contemporary new-generation parents seeking parenting and childcare services. This strategic partnership represents mutual recognition of both parties' strengths, deep resource complementarity, and a new starting point for brand scaling and industry standardization.
Moving forward, Duoduo Qinzishiyue will leverage Meituan's platform for strategic traffic support, big data precision empowerment, full-channel exposure resources, and professional operational guidance. This will be used to continuously optimize the consumer experience, enhance store service efficiency, and improve the integrated online-to-offline service system. Concurrently, the brand will steadily advance the nationwide expansion of its store network, continually broadening its service coverage. It aims to safeguard the aquatic play and growth time for countless infants with stringent water safety standards, standardized care procedures, and a systematic talent training system, thereby repaying the trust of the market and families.
Alongside the comprehensive upgrade in national consumption, the maternal and infant childcare industry has moved beyond an era of extensive operations. It has formally entered a new phase of high-quality development characterized by branding, standardization, quality, and regulation. Consumers now demand higher standards for store environment, water safety, professional care, service meticulousness, and brand stability. Chain brands with standardized systems, positive reputations, and long-term operational capabilities have become the core choice of the market.
Positioned at the forefront of industry transformation, Duoduo Qinzishiyue consistently adheres to the operational philosophy of "safety first, professionalism as the foundation." It focuses on refined aquatic care for infants aged 0-3, establishing a full-chain water quality control system, standardized service processes, and a systematic employee training program. With exceptional service fulfillment capabilities and stable user reputation, the brand's positive review rate and repurchase rate have long ranked among the top in the industry, amassing a vast base of loyal family customers.
Originating in Nanjing, the brand has now expanded to multiple provinces across the country, steadily scaling up thanks to its mature and robust business model and implementable standardized operational system. It has become a highly influential, high-quality chain physical brand in the local lifestyle maternal and infant aquatic education sector.
Meituan has long been committed to empowering the real economy and supporting high-quality physical merchants. Through precise traffic distribution, customer source matching, full-channel exposure, and professional operational empowerment, it assists quality merchants in achieving sustainable growth and standardized development. Through this deep strategic cooperation, Meituan will continue to provide Duoduo Qinzishiyue with exclusive traffic support, platform resource allocation, omnichannel operational empowerment, and collaborative industry standard development. Together, they will drive service upgrades, reputation enhancements, and system improvements within the aquatic education industry.
In the future, Duoduo Qinzishiyue and Meituan will join hands, leveraging benchmark strength to lead industry standardization, upholding a commitment to quality to serve hundreds of millions of families, and fostering an omnichannel symbiotic environment to jointly create a new future of high-quality development for the maternal and infant aquatic education industry.
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